Lee Horowitz: I guess just faster growth relative to the core.
Glenn Fogel: Oh, faster. Okay. I thought maybe you’re talking about more expensive travel or something?
Lee Horowitz: No, no, no, no.
Glenn Fogel: Okay, got it. Sorry. Thank you.
Lee Horowitz: Thank you.
Operator: Your next question comes from the line of Eric Sheridan with Goldman Sachs. Your line is open.
Eric Sheridan: Thank you so much for taking the question. Maybe come back to the topic of Air, where I understood on the comments about appealing Travel decision from the European Commission. If we go beyond that appeal and think about how you plan on building scale in a the supply side. I would love to know how are you thinking about some of the investments that are key to build that as opposed to possibly going down the acquisition route in Air. And where you’ve already deployed Air, especially markets like North America, can you remind us of what Air has done in terms of growing overall checkout baskets and return on trip side? Thank you so much
Glenn Fogel: I will let David handle that last part. In terms of the appeal, the appeal will take some time. This type of court action is not going to happen overnight. I can’t tell you exactly how long it will take, but it’s not going to happen anytime soon. So I would not put anything in terms of what that will mean for [indiscernible] in the relative future. However, we do like the fact that we do have this new agreement with Etraveli, going out to 2028. That’s really great. Also, as you know, it’s not just booked many travel line. That’s one area of our air business. We have Priceline. Of course, that’s that company started Priceline or as an Air product. That was the first product. We have lots of good relationships with air travel there.
I obviously am very disappointed by the European Commission’s blocking, what I believe would have been an extremely beneficial transaction for the travelers, good for them, were they good for the partners, good for them. And together, this will create value, which, of course, would have come back to all the people involved in the company, whether they be for higher value for our shareholders, a higher value for our employees working on , et cetera. Very disappointing decision, we moved on. We will continue to develop this product. And by the way, it’s been growing very nicely even though we didn’t actually have possession of Etraveli, and yet, we still were able to reduce 57% increase in air tickets. David, I’ll let you if you want to talk anything about basket size and things around if you do.
David Goulden: I can talk about where we are with some of the customer oriented dynamics around there, Eric, I think will be helpful. So we said this is about Booking.com, which is of course where Air is still relatively new and growing very rapidly. We said previously that over 20% of Air customers are brand new to us. We’ve never seen them before, that continues to be the case, as the business grows, which is very, very healthy. We also see that those new customers who are booking Air [Indiscernible] who’ve never booked anything prior to that with us, are doing a healthy attachment rate from into accommodation because these are brand-new customers. So you wouldn’t expect that attachment ratio to be all that high, but it’s quite healthy.
Not quite as high as examples of what we’re doing with Priceline where we’ve been doing that for many years. But it’s certainly an encouraging attachment rate. What I would tell you, though, on the other side, of course, by definition, most of the air that we are selling is to existing customers, which you would expect. And there is a very good attach rate on those air tickets to accommodation because these customers know us from an a combination background in the first place. What I would also say is that we still have good data that says that customers who buy multiple things from us, whether they be the new customers or the existing customers buying air and the combination. We have good data that says that, that will drive better frequency, loyalty, future basket size, getting them kind of up that loyalty and frequency curve that we talked about to the higher value customers.
So the dynamics around air are still healthy and they haven’t changed. We are encouraged about them. And as you can see, they’re helping us in multiple different ways.
Eric Sheridan: Thank you so much.
Operator: Your next question comes from the line of Ron Josey with Citi. Your line is open.
Ron Josey: Great. Thanks for taking the question. Glenn, I wanted to ask a little bit more about AI. And just you talked about a little bit in your script as to consumer adoption of the booking tools, a trip planner. Wondering if this adoption is trending as you would have expected, I think we’re still relatively early days. And you also mentioned the common around lower customer care costs because of AI. So any insights there would be helpful. And David, we don’t hear too much about just the milestones coming out of COVID. I know they’re there, we’ve talked about it, but just remind us a little bit more about the underlying assumptions of maybe the bookings and revenue growth. Thank you.
Glenn Fogel: Okay. AI. We only have so much time because I could go on for a long time on this, so I’ll try and concise my thoughts on this. So as in all new technologies, the hype is always great, very beginning or [indiscernible] thing is going to be the greatest thing some slice bread, but then it takes longer than it takes to toast a slice to actually haven’t needed. That’s the thing about what we are seeing is that it’s really exciting. I absolutely believe it’s going to be transformative, but it’s going to take a long time. And when I said in my prepared remarks about this is very early, it is very, very early. Now some of the stuff that we are seeing and that we have done enough so we see some data to see there are going to be some good benefits.
So the example of the customer service example is, for example, you have a customer service agent, who actually is able to use a copilot, let’s call it, with AI agent that helps enable that customers or agent answer the question or taking action much faster, than they would have been able to do previously. Particularly in terms of a number of years, the person has been a CS agent and maybe a CS agent has been there forever. They’re instant how do everything perfectly is great and all that. But if you’re a relatively new CS agent, this is going to be extremely healthy for that person. As you know, the turnover of CS agents is very great because there’s a good efficiency productivity game there. Then everybody, I’m sure, has read lots about how coding can be greatly increased in terms of speed and efficiency, using some of these copilots in terms of coating.
So there’s another area, again, early stages, just seeing it, but we do believe that is going to do something like that. And then you go on into the things that we have for the customer. And the things like Priceline and their Penny product. We’re a customer when they’re about to buy something, there’s a chatbot where they can put in a question because they get not sure they want to buy or not. And instead of having to go all the way back up the funnel to find the information they say, do they want to buy or not, using that chatbot, they can be instantly given an answer that will help convert that person into a buy much faster and actually not losing as much. And questions be everything one of the things that I’ve noticed is coming a lot is, can I bring my dog to the hotel.
And actually, it can become quite a conversational type thing where, yes, you can’t bring your dog and so, but my dog is a very big dog. How big is your dog and if you go back [indiscernible] that’s using our information that we have — that’s all our current end using an LLM in combination [indiscernible] this type of chat relationship. That’s really good. And then you can go to the other things, we’re in the Booking.com AI product, which is really trying to create an itinerary, the discovery from the very top and going down. And then when it offers hotels, it integrates with our hotel condos [ph], you can book right data also very good. Now both those things relatively small usage of any of these things compared to the overall size of the amount of inquiries we get a number of bookings, we do in terms of the overall size of the company.
