David Goulden: So in terms of when you think about what’s happening with the app. There are three ways of people can interact with us directly. They can come through the app. They can come to us directly on a desktop device and come to a strictly on a mobile device. And out of those three not too surprisingly, the app is the – is the sickest channel in terms of frequency and loyalty as you mentioned, which is why obviously your app is now a very high percentage of direct and has become an increasing usage of direct and we think that’s a good thing. But relative to differences in frequency and loyalty we’re not in a position to get into those today but it is definitely our best channel in terms of frequency and loyalty.
Glenn Fogel: And Doug, one other thing I want to add to this is Doug is the importance of the app and the connected trip. It’s one of the important parts along with the other ones because one of the things that we really believe is important when you’re traveling is to get advice, deals all sorts of things that you want to have your travel agent in your pocket. Well in your phone, that is the travel agent in the pocket. And then you throw on top of this all the Gen AI stuff all that. There’s some real potential opportunities down the road that people are traveling they’re going to have a much better experience than they have had in the past and that’s what I’m looking for down the road.
Doug Anmuth: Thank you, Glenn and David.
Operator: Your next question comes from the line of Lee Horowitz with Deutsche Bank. Your line is open.
Lee Horowitz: Great, thanks. Your direct booking mix improvement remain impressive. I guess for starters can you help us unpack what drove the acceleration in mix towards direct in the quarter? Something specific on your run that you guys are doing that drove that improvement quarter-on-quarter? And how should we take that being replicated going forward? And then secondly, are we getting to a point where direct mix may fully offset your growth into lower-margin business and thus over time allow you to actually walk margins back towards 2019 levels? Just any commentary there in terms of direct mix and margins over time would be helpful. Thanks so much.
Glenn Fogel: Hi, Lee. I’ll let David talk about whether or not he wants to talk about where the margins may go with that but I’ll talk to just in general why do we continue quarter-after-quarter it seems to be improving our direct mix. And I believe the reason is because people like the product. That’s the thing that helps. I’ve used it and they decide to come back because we’re giving the best prices. We’re going to most select selection, the greatest election. We’re making it easier for them to do it. And we’re providing great customer service something goes wrong to fix it. The reason I use and I’m not going to list some other new retail online retailers, there are some big ones I use. I use a need cash. I do it because it’s better.
And in the end, that’s what wins as customers interest they come back with a better product, when the people believe in trust is the reason, people are loyal to a brand. That’s what we’re building here. And I believe, that’s why we are slowly incrementally building out that direct mix. I think that’s the biggest thing for me. David, you can add if you want to add anything to that? And also I’m not sure what you want to talk about in terms of margins, where people come direct and what that may do in the long run to our margin profile, EBITDA margin profile.
David Goulden: Yes. Lee, we obviously go next is very helpful for the business. And of course, we’re talking about here really direct mix within our accommodations business, is kind of core business. And we’ve mentioned before, that we believe that we can continue to improve margins, a little bit from where they were in 2023, but we’re not trying to walk them all the way back to where they were in 2019. We all have significant businesses that are lower margin businesses than we had in 2019, when we have a large price business we’re moving towards having a life payments business. So, direct mix can obviously, offset some of the pressure in the business. But don’t expect it to walk our margins back to 2019. That’s not what we’ve talked about gains, but we do believe it’s one of the factors that can lead us to have continued improvement from where we are now.
Lee Horowitz: Helpful. Thank you.
Operator: Your next question comes from the line of Eric Sheridan with Goldman Sachs. Your line is open.
