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Booking Holdings Inc. (BKNG): A Bull Case Theory

We came across a bullish thesis on Booking Holdings Inc. (BKNG) on Substack by Global Equity Briefing. In this article, we will summarize the bulls’ thesis on BKNG. Booking Holdings Inc. (BKNG)'s share was trading at $4764.16 as of March 26th. BKNG’s trailing and forward P/E were 27.59 and 22.62 respectively according to Yahoo Finance.

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Booking Holdings has cemented itself as the dominant player in the travel industry, leveraging its extensive portfolio of brands to create a...