BlackRock, Inc. (BLK): Less Financial Advice, More Do-It-Yourself Portfolios

Even though it’s small, WisdomTree is grabbing sizable market share. For the first quarter of the year, Vanguard’s inexpensive funds took in 37% of inflows, followed by iShares with 30.5%, WisdomTree with 11%, and PowerShares with 6%. WisdomTree management, having achieved its goal of breaking into the top five providers by assets under management, now has set a goal of $100 billion in assets under management.

Investing in do-it-yourself investing
The Vanguard report argues that we’ll continue to see exponential growth in the adoption of low-cost, broadly diversified funds, just as people adopted innovations like air conditioning, the computer, and the Internet. If that’s the case, the companies that take in this money will have plenty more assets to help rack up profits, and it will happen quickly.

Fool contributor Dan Newman has no position in any stocks mentioned. The Motley Fool recommends BlackRock and WisdomTree Investments (NASDAQ:WETF).

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