Beyond the Tech Giants: 35 Non-Tech AI Opportunities

27. Kohl’s Corporation (NYSE:KSS)

Number of Hedge Fund Holders: 31

Kohl’s Corporation (NYSE:KSS) operates as an omnichannel retailer in the United States. The firm is using AI tools to improve customer and operational experiences. For example, it has incorporated data-based personalization and hyperlocalization efforts in the ecommerce space, offering customers tailored products based on insights derived from their shopping behaviors. AI also supports online search enhancements and optimizes supply chain and logistics. The firm aims to use these AI tools to improve mobile traffic and boost the functionality of the Kohl’s app, which is a key driver of online sales.

Kohl’s Corporation (NYSE:KSS) is viewed with caution on Wall Street. Evercore ISI recently lowered the price target on the stock to $20 from $22 and kept an In Line rating, noting that while Kohl’s was tactically very nimble with solid cost control to beat consensus EPS in Q2, the bigger picture perspective was that since the start of the year the company had lowered FY24 net sales guidance by about 5%, yet only lowered operating margin guidance by 20 basis points. The advisory called this an unsustainable trend.