Darcy H. Davenport: Yes. I think it’s the funnel, right? You have to be aware, before you can try. And then — so yes, I think that our opportunity is definitely kind of the top part of the funnel, which is getting people aware of the brand. We have decent, kind of aided awareness. So have you heard it from your protein where we have some big opportunities. The unaided is name a convenient nutrition RTD brand and then to come back with Premier Protein. So I think there is definitely — we’ve been dark. I think this is where I think we all kind of forget because we’re close to the story, but we’ve really been dark on marketing and promotion for over a year or plus. So, we’ve got some work to do to get back on and get in consumer’s kind of vocabulary.
I think what’s so encouraging for me is even during this period of time when we haven’t been marketing and promoting, we’re holding on to — we lost a little bit of household pen, but we’re really holding on to those high-value loyal consumers and our loyalty metrics are showing that. So I think that we’ve got some work to do definitely unaided and that would be the — our unaided awareness, and that will be the start.
Bryan Spillane: Great. Thanks Darcy, thanks Paul.
Darcy H. Davenport: Thanks.
Operator: Thank you. Our next question will come from Bill Chappell with Truist. Your line is open.
William Chappell: Thanks, good morning. You just — trying to understand kind of how this — the demand or the volumes grow over the next as we move especially into 2024. Specifically, I mean if you look at the scanner data, in 2022, volumes for kind of your business and the whole category were flat to down. And I’m trying to understand is that the thought is — the pricing is there, the capacity constraints, and how does it really change as you get more capacity, I mean, to get consumers back into the — just to grow those volumes again, is it coming through the track channels or is it coming back from the club, can you grow even faster on the club channel?
Darcy H. Davenport: Both. So you’re right. Volumes have been pretty — depending on the quarter, slightly down in the category or kind of flattish in 2022, and that was a response to both fair amount of pricing but also capacity constraints. I mean I said and I think in an earlier question that TDPs for the category was down 6%. So just lot of capacity constraints and issues across the competitive set. So as we look forward and improve capacity, improve in-stocks and start getting back to demand drivers, I don’t see a lot more pricing coming into play this coming year. So yes, I think you’ll start seeing volume improvement. We started seeing for Premier volume increases this quarter, which, again was nice to see. And from where is it coming from, from track and untracked, I think we expect both.
We’ll have bigger increases in likely kind of the food drug mass area because they were the hardest hit by the capacity constraints. But we still see upside on club and what we’ve seen in the past, which I expect will be the same for the future is we often get new households, a new trial within both e-commerce as well as FDM channels. And then as we have this 50% repeat rate. So as consumers repeat and become everyday users, they often repeat within the club channel because they want bigger packs at a cheaper price. So the whole model that has gotten us here, I think, will continue in the future, and you’ll see growth — volume growth within both tracked and untracked channel.
