And again, how that translates to EBITDA margins, just really trying to understand how much leverage might be in this business as we kind of move into the out years or whether we should be thinking about more kind of the — funding the revenues and revenues being the bigger driver of EBITDA growth in the out years?
Paul Rode: Sure. I can start, and then Darcy, feel free to jump in. So you mentioned some of the margins in the past. And so I think some of those peak margins were during the time when we had capacity constraints a few years ago, and at that time protein costs were relatively low and we pulled all of our promotion of marketing. And so we always call those kind of outsized margins, the mid to upper 30 margins and the EBITDA margins in the 23%, 25% range. As we go forward, really, the way we think about the business is that our gross margins historically kind of strip out some of those unusual periods were more in that 32%, 33%, 34% range. So I do believe our gross margins could be in that range over the long term. And then with our spend behind promotion and our investments into marketing, we still think EBITDA margins, we — obviously, our algorithm is 18% to 20% EBITDA margins.
We’ve typically been on the — in the mid- to upper side of that. I still think that is certainly achievable perhaps above that as we do gain leverage. And I think most of the leverage will be primarily at the G&A line, we would likely get some within gross margin as well, but I do think the G&A leverage that we would get. So as we think about it, I think the long-term algorithm is a good proxy for EBITDA margins on the — maybe on the upper half of that. And like I said, gross margins in the 32% to 34% range is how we think about it long term.
Bryan Spillane: Okay, thank you.
Darcy H. Davenport: And Bryan, just to note on just the cadence. Obviously, the margins, specifically EBITDA margins can range from a quarterly basis. Q1 is always the highest because we don’t do a lot of marketing and then Q2 is usually the lowest because that’s a big — it’s a big time when new consumers come into the category. So new year, new you and usually we market on the heavier side. So that’s — and then kind of flat Q3, Q4. So that’s usually the cadence of EBITDA margins.
Bryan Spillane: Okay, thanks. That’s helpful. And if I could just squeeze one more in, just thinking about, again, beyond next year, just longer term, and maybe this is — this maybe you’ll be better quick to answer this when John Baumgartner asks, he re-asks his question about household penetration in the data, but do you have a measure or a sense of just — you have a sense of household penetration, but brand awareness. So — and I guess what I’m thinking of is just — is brand awareness greater or less than household penetration and I guess if it’s greater than that means if there’s more availability, that household penetration would ramp faster, if brand awareness is still lagging penetration in some way, then perhaps it needs — there needs to be a step up in marketing but just trying to understand kind of people’s awareness of the brand versus household penetration?
