Baozun Inc. (NASDAQ:BZUN) Q3 2022 Earnings Call Transcript

Arthur Yu: Yes. Sure. So, Charlie, thanks for the question. From a financial point of view, I think we may continue the investments into technology, which is to build the competitive advantage of Baozun over our competitors. And from the introduction of the BOCDOP, which is actually helping us to commercialize those technology in a more advanced way. So, looking forward, we will be able to see the investment side, we continue to make a similar amount of investments into technology year-over-year. So, the cost would not increase. However, we foresee the revenue from the technology will increase year-over-year because our better structured, productization and also commercialization of our IT offerings. So, in return that will help us to drive our profit margin from the type offering into the market.

Vincent Qiu: One more thing. Thank you, Arthur. One more thing is not only support all the clients with omni-channel order processing and fulfilling capabilities, but also with all the data collected from different channels, we can also deliver a much better business intelligence capability and decision support capability to all the clients. Yes. Thank you.

Arthur Yu: Yes. And also in addition to that, I think investments into technology not only benefits the traditional e-commerce business, it will also benefit the Baozun business management business as well. So, with the Gap China, we will be able to use our technology to drive the transformation of the brand we acquired as well. So, that will help to create more value.

Charlie Chen: Thank you very much.

Operator: Thank you. There are no further questions. And I would like to hand back to management for closing remarks.

Wendy Sun: Thank you, operator. And in closing, on behalf of the Baozun’s management team, we would like to thank you for your participation in today’s call. If you require any further information, feel free to reach out to the IR team. Thank you for joining us today. This concludes the call.

Operator: This concludes today’s conference call. Thank you for participating. You may now disconnect.