Although Canon Inc. (ADR) (NYSE:CAJ)’s margins were hit by the last recession and the appreciation of the Yen, its management has been focusing its efforts on shifting away from its Japan-based model by opening plants and offices in other countries. By geographically diversifying its operations, the company should prove more resilient to currency fluctuations, especially to the Yen appreciation, which makes its products more expensive than its non-Japanese competitors’.
Going forward, Canon Inc. (ADR) (NYSE:CAJ) should benefit not only from its dominant position in the office equipment segment, but also from its leading spot in the digital cameras segment. This last business provides the firm with a sticky client base that usually remain loyal to Canon Inc. (ADR) (NYSE:CAJ) cameras, mainly due to the fact that interchangeable lenses (which are quite expensive and highly appreciated by digital single-lens reflex camera users) are usually not compatible between brands. These provide the firm with a considerable moat that will help it keep competitors at bay and its business profitable.
When a brand-name becomes a verb
Xerox Corporation (NYSE:XRX) is not only the action of photocopying an image or text, but also the name of a long-standing industry-leading brand that provides business process and document management solutions. Although its printing hardware segment can still provide strong returns, its services segment seems to offer the most upside potential.
Its printing business has still got some upside to offer, mainly on the back of the migration from black and white printing to color pages. Moreover, the company is not only working to lower the costs per printed page while “developing the software tools needed to make shorter print runs more competitive, lowering setup costs and enabling customization. Xerox Corporation (NYSE:XRX)enjoys a long runway on converting traditional offset print jobs to digital processes.” (Morningstar)
However, it’s Xerox Corporation (NYSE:XRX)’s services segment that really catches my eye. Through important acquisitions and organic growth, the firm is widening its service offering portfolio. This segment continues to outperform its hardware segment not only in revenue, but also in growth. Going forward, services are expected to drive the company´s growth.
Trading at 9.6 times its earnings, about a 34% discount to the industry average, while offering compelling growth prospects and above average margins, this is a stock that you should consider adding to your portfolio.
Bottom line
Although all three companies above described offer compelling growth prospects at reasonable valuations, Canon Inc. (ADR) (NYSE:CAJ) would be my pick, on account of its balanced prospects-to-valuation ratio. Add this stock to your long-term portfolio and prepare to enjoy the upside provided by a company that holds one of the strongest brand names in the sector and leads various industries, from photography to printing.
The article 3 Business Equipment Companies That Seem Equipped to Succeed originally appeared on Fool.com.
Damian Illia has no position in any stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. Damian is a member of The Motley Fool Blog Network — entries represent the personal opinion of the blogger and are not formally edited.
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