Associated Banc-Corp (NYSE:ASB) Q4 2022 Earnings Call Transcript

And it does, that’s a big deal. And then, when you think about the triumvirate, you think about the new branding, you think about the product, and then you think about digital, because at the end of the day, you’re driving them to your digital platform, and you need to be relevant. And the final thing I’ll say on that is, you want to make sure you’re relevant, particularly to the people that are switching banks. And those are typically people that are 40 years old and under. So that is right in the sweet spot of what we’re doing in digital. It’s right in the sweet spot of the ease of use and satisfaction, we are seeing from our digital account opening. It will be consistent with the message. And it will also be with those folks in that range have told us are important from a product standpoint.

So it’s been a heck of a lot of work going into all of that. And we’ve been on that path for more than 12 months even before our new product and marketing executive came on board, but it’s coming together nicely. So I’m making a note to myself, email Jon all the commercials.

Jon Arfstrom: I’m sure I’ll see them. Okay and then just a couple of more cleanups, just back on Terry’s question on slide 5, on auto, I understand what you’re saying there, but do you expect auto to grow very materially from here and you kind of achieved what you wanted to get in terms of some of the portfolio diversification?

Andrew Harmening: I would say that we have the option to grow it. I would say that we have to look at our mortgage portfolio is initially set up as a natural hedge to a decreasing mortgage emphasis. And we’re seeing right now why that’s important. And so we believe that it will have growth in 2023. The exact number on that will be dependent upon what our overall position is, what the other categories do, what mortgage specifically does, what we can find in liquidity, as well. So a little bit too early to put a finer point on that, which is why we really kind of message that it’s more of a balanced growth between commercial and consumer.

Jon Arfstrom: All right, I’ll just leave it at that. Thanks, guys. I appreciate it.

Andrew Harmening: All right. Thank you.

Operator: There are no further questions. Thank you. I’d like to hand the call back to management for closing remarks.

Andrew Harmening: Well, look, I really appreciate the interest that you’ve had in Associated bank. We will be on the road, telling our story of what’s happening with the company and look forward to speaking with many of you later this quarter at various locations. In the meantime, if you have questions, contact our leadership team me, or contact Ben. And again, thank you for your interest in Associated bank.

Operator: Ladies and gentlemen, this does conclude today’s teleconference. Thank you for your participation. You may disconnect your lines at this time and have a wonderful day.