Apple Inc. (AAPL)’s Target Is $143, According To Brian White

Apple Inc. (NASDAQ:AAPL) remains well positioned to be one of the biggest beneficiaries of the rampant shopping frenzy starting with Thanksgiving and heading into 2015. During an interview on Bloomberg, Cantor Fitzgerald managing director, Brian White, affirmed a buy rating on the stock with a share price target of $143 on optimism of iWatch success in 2015.

Apple Inc. (NASDAQ:AAPL) has solidified its position in the smartphone arena this year, having launched some of the most exquisite devices in the recent past in the name of iPhone 6 and iPhone 6 plus. With the holiday shopping frenzy looming, it can only mean increased product sales for the Cupertino-based company.

“I think Apple can shine this holiday like it never has and the reason being number one; the portfolio has never been stronger; this was a massive refresh in the last three months. No 2, I think when you look at what is going to be hot this holiday in consumer electronics it is tablets, “said Mr. White.

The fact that most of Apple Inc. (NASDAQ:AAPL)’s rivals have not had good refresh cycles in terms of products offerings means Apple will most likely dominate the consumer electronic space in terms of product sales.

Attention now shifts to the much-awaited iWatch that should give Apple Inc. (NASDAQ:AAPL) more gas to surge even further in the consumer electronics space. The analyst remains confident that Apple Watch will not in any way be a flop in the market as the company has a reputation of always being successful with its product offerings.

“It is going to be a home run, I think people are ready for a wearable technology. I think they did a great job, this is a very high quality device. You put it behind Apple’s marketing machine, and I think everybody is going to want this, “said Mr. White.

White believes that should 18-20% iPhone 6 users make a push and buy the watch. Then Apple Inc. (NASDAQ:AAPL) could reap good returns in terms of sales of up to 40 million units. Investors also continue to enjoy value in the company from the ongoing stock buyback program that has seen $93 billion already offloaded from a possible $130 billion set for the end of 2015.

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