Apple Inc. (NASDAQ:AAPL) will not be releasing the Apple Watch in store this Friday, the first day the new wearables product of the company is set to arrive at the doorsteps to those who have ordered their unit online.
The comment comes to us via a leaked Apple Inc. (NASDAQ:AAPL) video intended for information dissemination inside the company. The French site Mac4Ever posted the video on Dailymotion on Tuesday.
In the video, the Apple Inc. (NASDAQ:AAPL) retail chief is seen praising the way the sales associates of the company have been demonstrating the Apple Watch to customers. The company started in-store tryouts for the device about two weeks ago.
Jon Fortt of CNBC notes that aside from convincing people to buy the product, the consumer electronics giant is letting people try out the Apple Watch in store to gauge demand for the watch itself and to figure out where to send more units initially. Furthermore, the company needs to figure out where certain bands, the straps used to fasten the Apple Watch on the wrist, need to be sent.
It appears that demand is great, however, according to Ahrendts’ remarks as she says “feedback is overwhelmingly positive”.
“I would say the number one [question] in store and online is ‘Will you have product in the store for purchase on the 24th?’ This is why last week we announced that due to the high global interest and the initial supply, that we would only be taking orders online right now. […] That is the plan of record right now,” Ahrendts explains.
The executive also says that having initial orders only through online was not an easy decision to make for the company’s leadership team.
“This is not just a new product for us. This is an entirely new category. And it is the first time that we’ve ever previewed a product two weeks before the availability,” Ahrendts says.
The Apple Inc. (NASDAQ:AAPL) executive also says in the video that there is “overwhelming response” to the new MacBook. However, just like with the Apple Watch, Ahrendts wants all hands on deck to help people who buy the product as they may be confusing at first – the Apple Watch because it is a new product and the new MacBook because of the new USB Type-C port that is has only one of.
Ken Fisher’s Fisher Asset Management owned about 10.76 million Apple Inc. (NASDAQ:AAPL) shares by the end of the last quarter of last 2014.
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