Apple Inc. (NASDAQ:AAPL) has delayed its production of iPads with larger screens which was planned earlier to be started in this quarter. A Bloomberg article reported on the news and discussed about the manufacturing and rescheduling of Apple’s larger-screened version of the tablet.
“It’s part of Tim Cook’s strategy to get more businesses and corporations and government agencies using the iPad in their day to day opportunities,” said Tim Higgins, Bloomberg News.
During the past four quarters, iPad sales have declined which is why Tim Cook, Chief Executive Officer of Apple Inc., felt a need to make a tablet with a larger screen to revitalize its product line, as the new iPads would be targeting corporations and government agencies who need a larger display on their tablets in order to perform their daily required tasks and duties.
Apple Inc. (NASDAQ:AAPL)’s manufacturing of a 12.9-inch screened iPad is now re-scheduled for sometime around September 2015 and the reason behind the rescheduling is a delay in the supply of display panels, as said by a person having knowledge of the matter. Initially, the company had planned to initiate production of these tablets in this quarter. Unlike other companies, it is not unusual for Apple Inc. to delay and take time before releasing its new product in the market but this time it’s six months.
Currently Apple Inc. (NASDAQ:AAPL) has an iPad with a 9.7-inch screen that is available to purchase and an iPad mini which has a 7.9-inch display. Apple Inc.’s iPhones which were introduced in September last year are also giving competition to its iPads and “cannibalizing” them to some extent with their larger screens, though they helped Apple Inc. deliver record profit in the latest quarter.
A tablet with a larger screen could be more appealing to business users and that is why Apple Inc. (NASDAQ:AAPL) had announced a deal last year with International Business Machines Corp. (NYSE:IBM) to help it sell iPads to business customers. People are shifting from tablets to smart-phones with big screens but yet larger-screened tablets still have a growth potential in the future, being lightweight and easy to carry, they are very helpful in field work and could become a replacement for laptops, which are required for computing jobs. So the delay in Apple Inc.’s iPads won’t affect its sales and the company won’t lose its customers just because of its late arrival in the market.
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