Apple Inc. (AAPL)’s Indian Overhaul Is Working: Research In Motion Ltd (BBRY)

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The curve balls
Of course, this is all before investors even consider the potential for the expected low-cost iPhone that is likely due out later this year. That device is expected to retail at unsubsidized price points of as low as $350, well below the current $800 price tag of a new iPhone 5. Even a previous-generation iPhone 4S will still set an Indian consumer back by $480.

Research In Motion Ltd (NASDAQ:BBRY) is also going high with the Z10, pricing its new flagship at $800. The company launched its new smartphone in India just last month alongside a local Research In Motion Ltd (NASDAQ:BBRY) Music Store. Research In Motion Ltd (NASDAQ:BBRY) 7 devices have historically done well in the region, but that’s more a function affordable price points and Research In Motion Ltd (NASDAQ:BBRY) may have a tough time with the Z10 at $800.

As Nokia Corporation (ADR) (NYSE:NOK) transitions away from Symbian, its Indian fortunes have also been on the decline as consumers adopt Google Inc (NASDAQ:GOOG) Android. Nokia’s revenue share in India now stands at just 7.3%, says IDC. However, Nokia has a knack for targeting lower market segments and will have better chances at success compared to Research In Motion Ltd (NASDAQ:BBRY) thanks to devices like its Asha lineup.

It may be a long time before Apple Inc. (NASDAQ:AAPL) is able to set up direct online sales or retail stores, both of which would greatly improve Apple’s prospects in the region. Until that day comes (if ever), expanding distribution and making devices more affordable through lower price points and financing will have to suffice.

The article Apple’s Indian Overhaul Is Working originally appeared on Fool.com and is written by Evan Niu, CFA.

Fool contributor Evan Niu, CFA, owns shares of Apple. The Motley Fool recommends Apple and Google. The Motley Fool owns shares of Apple and Google.

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