Apple Inc. (AAPL): When Will Tim Cook Apologize to The Company’s Shareholders?

Even under the threat of a proxy fight earlier this year, Apple couldn’t justify why it doesn’t beef up its yield to replace tiring growth investors with dividend-chasing income investors.

It has now been four months since Cook teased about TV as an area of “intense interest” at Apple — and he did so on national television. Well? Google’s holding contests to give away high-tech Glass and chatting about its fleet of self-driving cars. Where’s Apple in the realm of wearable computing?

Apple has been quiet for too long. Secrecy ahead of a major rollout is understandable, but Apple no longer has the luxury of guarding its future as if it’s Willy Wonka shielding his whimsical factory. Samsung’s bar-raising Galaxy S4 hits the market in a few weeks, and the world wants to know why it should wait for Apple’s smartphone response.

Apologizing and communicating more effectively in China were the right things to do. Now it’s time to repatriate that attitude.

The article When Will Tim Cook Apologize to Apple Shareholders? originally appeared on Fool.com and is written by Rick Munarriz.

Longtime Fool contributor Rick Munarriz has no position in any stocks mentioned. The Motley Fool recommends Apple and Google. The Motley Fool owns shares of Apple and Google.

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