Apple Inc. (AAPL): The Company Needs to Do More Than These Three Things

Apple needs to start delivering on the chatter. The iWatch, Apple HDTV, and even the iRing may amount to little more than wishful thinking, but it’s now been three years since Apple’s last bar-raising introduction when the first iPad hit the market.

Why stop there? Why not start invading the turf of others?

Google Inc (NASDAQ:GOOG) has championed Android as the open-source platform of choice to make sure that it doesn’t lose market share in mobile search. Who is Google Inc (NASDAQ:GOOG) going to lose it to? As the world’s second most popular mobile operating system, isn’t it time for Apple to enter the paid search market?

Microsoft Corporation (NASDAQ:MSFT) has been butting heads with Apple longer than either company has been trading blows with Google. There’s no point in going after Windows. Macs only partially benefited from the halo effect of Apple’s iPod, iPhone, and iPad successes. It would be going after the wrong enemy, since Google’s Android or Chrome will probably be the operating system of choice a decade from now. The one area where Microsoft Corporation (NASDAQ:MSFT) is leading is in video gaming, where its Xbox 360 has been the best-selling console in this country for more than two years. Apple has ushered in the era of social and casual gaming, but isn’t there a play to be made for diehard gamers at a time when there’s a lull between console generations?

There is so much that Apple can do to win back its mojo. The only thing it can’t do is stand still.

The article Apple Needs to Do More Than These 3 Things originally appeared on Fool.com.

Longtime Fool contributor Rick Munarriz has no position in any stocks mentioned. The Motley Fool recommends Apple and Google. The Motley Fool owns shares of Apple, Google, and Microsoft.

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