Apple Inc. (AAPL), Sony Corporation (ADR) (SNE), Google Inc (GOOG): Smartwatches and the Battle for Your Wrist

Current market for smartwatches

For long term investors to make an educated investment decision regarding computer wristwatches we have to look at existing demand. Currently smartwatches are a first generation device, with small market share, used as a compliment to smartphone users. As a relatively new technology, there are limited stats for the smartwatch.

What are the future advantages of investing in companies that are investing money in this technological add on to the smartphone?

Kickstarter the largest investment fund for technology, film, art, design and more raised $2.6 million from 18,867 backers for manufacturing the Pebble, a smartwatch that operates on Android and iOS platforms. The makers of Pebble intended to only raise $100,000. To date the Pebble project has raised $10 million, more than any other Kickstarter program to date. The designer of the Pebble is Eric Migicovsky who has a successful history of designing smartwatches. Eric’s first project was the inPulse smartwatch for Blackberry.

Future forecast

The overall interest in the Pebble means there is sufficient interest from the general public to invest in smartwatch technology for the future. Pebble will arrive at a Best Buy Co., Inc. (NYSE:BBY) near you July 7.

The burgeoning market of apps created specifically for the smartwatch is limitless. Consumers want convenience to the online world the easiest way possible. According to Consumer Electronics Association, or CEA, research reports smartphones continue to be the driving force in the mobile industry with unit sales projected to reach 130 million this year, sales were 111 million in 2012. The increase in the smartphone market will have a direct impact on how popular the smartwatch will be in the future.

Apple Inc. (NASDAQ:AAPL) and Google Inc (NASDAQ:GOOG) are thecompanies I have on my hot list. Sales of this technology from 2013 onward will be a major indicator to decide  to invest in companies that provides a user friendly multi-function device to use with a smartphone.

The article Smartwatches and the Battle for Your Wrist originally appeared on Fool.com and is written by Robert Palmer.

Robert Palmer has no position in any stocks mentioned. The Motley Fool recommends Apple and Google. The Motley Fool owns shares of Apple and Google. Robert is a member of The Motley Fool Blog Network — entries represent the personal opinion of the blogger and are not formally edited.

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