Apple Inc. (AAPL) SIRIously Upended By Google Inc (GOOG) Now

Why Google has outpaced

Siri has proven to be a relative dud, and Google’s personal assistant continues to get better. Google Now also recently became available for the iPhone. What Jackson didn’t consider was the fact that Google has already amassed massive amounts of data, which Apple can’t even come close to replicating. This data is why Google gives away Android for free to OEMs, as they gain more individualized data from their users.

Google goes out of its way to recruit top-notch talent, and has long been regarded as one of the best places to work, offering generous perks to retain talent. When Google senses a threat, it’s able to put massive amounts of man and brain power to come up with a solution. Such has been the response to the supposed threat of Siri. This is one of the reasons why Google’s stock price has soared, while Apple’s has languished.

Despite this, I still like both of these companies as an investment. Apple is far cheaper, valuation-wise, than Google (in part for the above reasons) and pays a hefty 2.8%. For Google, future innovation is priced into the stock, while Apple is being treated like a dog. Should Apple surprise investors with a new, novel product, as they did under Jobs, the stock will soar as it defies expectations.

The article Apple SIRIously Upended By Google Now originally appeared on Fool.com and is written by Margie Nemcick-Cruz.

Margie is a member of The Motley Fool Blog Network — entries represent the personal opinion of the blogger and are not formally edited.

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