Apple Inc. (AAPL), Research In Motion Ltd (BBRY): BlackBerry Bound for Bad News?

Egnyte’s data on enterprise users’ preference for iPhones tallies broadly with data from mobile device management company Good Technology, covered recently by CITEworld. Good reported even higher percentages for iOS — with nearly 77% of devices activated by its corporate customers in Q4 2012 powered by iOS, up from 71% in the fourth quarter of 2011. Good also found Android’s enterprise mobile shared declining, dropping to 22.7% in Q4 2012, down from 29% in Q4 2011. (It also tracked a 0.5% rise for Windows Phone.)

Returning to Egnyte’s data for 2012, almost a fifth (19%) of the Android traffic was generated using a Nook tablet — so despite the iPad’s popularity with business users, some enterprises are evidently not immune to the lure of using cheaper tablet hardware.

The Bottom Line

Although BB10 presents a modernized new platform based on touch technology, the question is whether the new platform is sufficient enough to motivate the buyers to choose BlackBerry over existing platforms. Much will depend on how effective Research In Motion Ltd (NASDAQ:BBRY)’s marketing will be, and how much money they can spend to excite customers. For now, investors should wait and watch.

The article BlackBerry Bound for Bad News? originally appeared on Fool.com and is written by Anindya Batabyal.

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