Hewlett-Packard Company (NYSE:HPQ) is showing signs of life again. Shares of the technology giant jumped more than 5.8% in early trading and are up nearly 3% as of 1:45 p.m. EDT, making it the strongest Dow Jones performer of the day by a wide margin.
So why is Hewlett-Packard Company (NYSE:HPQ) soaring today in particular?
Well, there’s one piece of good news, though it’s sadly lacking in specifics. Hewlett-Packard Company (NYSE:HPQ) just settled a long-running price-fixing lawsuit with Chinese and Taiwanese computer-display makers. The suit alleged that companies like Tatung and Chunghwa had swindled more than $1 billion out of Hewlett-Packard Company (NYSE:HPQ) when notebooks and desktops were hot.
But that’s hardly the whole story. Sure, HP may have settled for a large sum of monetary damages — but we don’t have that kind of detail yet. The suit may have been settled for peanuts, or maybe even nothing at all. It would seem a gamble to assume that HP walked away significantly richer.
But there’s another potentially explosive tidbit in the news today. File this one under “rumors,” but it’s an interesting one.
Taiwanese tech site DigiTimes says HP is putting together a brand-new smartphone. This rumor comes from discussions with Taiwanese supply-chain players, which are fighting for a place in Hewlett-Packard Company (NYSE:HPQ)’s new handsets. This follows earlier comments by Asia-based HP executive Yam Su Yin, who said HP definitely wants to get back in the smartphone game but didn’t offer any clues on a timetable.
That nugget of pre-confirmation is what makes this more than just a silly rumor. DigiTimes is notoriously hit-and-miss, breaking a few stories early but hardly with the regularity of The Wall Street Journal‘s or Bloomberg‘s anonymous sources.
Smartphones could be a game-changer for HP if the company can pull it off. HP hasn’t looked at ultra-mobile computing since shutting down the Palm division in 2011, instead choosing to stick with laptops and other traditional systems.
That being said, the deck remains stacked against HP in the smartphone market. Apple Inc. (NASDAQ:AAPL) and Samsung have emerged as the players to beat, largely splitting the sector’s entire sales and profits between them.
If HP plans to bring an Android-based handset to market in 2013, it comes at the same time as platform guru Google Inc (NASDAQ:GOOG)‘s own attempt to get some value out of its $12 billion Motorola acquisition. That’s a huge investment — and a money-losing one so far. The Motorola X handset has a lot to prove right now.
And on the low end, a handful of struggling incumbents are facing off with new entries from open-source software houses Ubuntu and Mozilla.
Whether HP decides to attack the premium handset segment or the less glamorous but high-volume budget side, neither market will yield easily to a new competitor — no, not even to one with HP’s well-known brand name.
Apple Inc. (NASDAQ:AAPL) is already adjusting to a lower-margin smartphone future, and it will fight to the death to protect its high-end territory. Samsung is less concerned with wide margins, as the company addresses every segment of the market. The Korean company fought tooth and nail to become the world’s largest handset-maker, and it may be an even tougher nut to crack than Cupertino.
The proof is in the pudding, they say. It looks like HP is coming up with a new mobile recipe here, but it seems premature to invest in the company based on assumptions and speculation. Yes, HP needs a mobile strategy in order to stay relevant. No, we haven’t seen enough to assume that the company will be a winner in this space anytime soon.
In other words, today’s nearly peak gain of nearly 6% doesn’t look sustainable. As for the massive year-to-date climb, it will stick around only if CEO Meg Whitman’s ambitious but unfocused turnaround plans work out as expected. That’s another gamble — not a solid investment thesis. And so my thumbs-down CAPScall on HP stands.
The article Why Is Hewlett-Packard Soaring Today? originally appeared on Fool.com and is written by Anders Bylund.
Fool contributor Anders Bylund owns shares of Google, but he holds no other position in any company mentioned. Check out Anders’ bio and holdings or follow him on Twitter and Google+. The Motley Fool owns shares of Google and Apple. Motley Fool newsletter services have recommended buying shares of Apple and Google.
Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.
