Apple Inc. (AAPL) And Google Inc (GOOGL)’s Stand On Customer Privacy Is Merely a Publicity Stunt

The increasingly complex encryption software that Apple Inc. (NASDAQ:AAPL) And Google Inc (NASDAQ:GOOGL) are claiming to adorn their new devices with does little more than a curtain-less window in protecting our privacy. Bloomberg’s Jordan Robertson reported on the limited effectiveness of these encryptions.

If  you are thinking that either Apple Inc. (NASDAQ:AAPL) or Google Inc (NASDAQ:GOOGL) is going to stop National Security Agency or Homeland Security from listening in your private calls or going through your text messages, you are sadly mistaken. As Robertson explained the encryptions only work for data such as photographs which are only stored on the phone and not received or sent, from or to another device.

“[…] Law Enforcement still has many many ways to get access to data that passes through your phone and what Apple Inc. (NASDAQ:AAPL) And Google Inc (NASDAQ:GOOGL)’s measures will do is, that they will encrypt data that is stored on your device and now the issue is that if a piece of data ever leaves your device or gets sent into your device, that is still obtainable via warrants […],” informed Robertson.

Moreover, Robertson also explained that the tech giants are not providing this protection from local Law Enforcement, out of pure altruistic  privacy concerns for their customers. There is an important element of time consumption and hence expenses that these companies are looking to control with their encryption software. This is of course besides the publicity and customer goodwill that it will earn the companies.

“[…] Responding to Local Law Enforcement’s requests is a very time consuming bureaucratic process and by making this move Apple Inc. (NASDAQ:AAPL) And Google Inc (NASDAQ:GOOGL) are basically saying that don’t bother us with a lot of these, because there is nothing we can offer you […],” said Robertson.

Considering this situation, it is really surprising that FBI director is getting so upset by the new encryption software. Either his knowledge of how these encryption software works is very limited, or he has a short position on Apple Inc. (NASDAQ:AAPL) And Google Inc (NASDAQ:GOOGL). For the sake of national security we hope its the latter and not the former.

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