Apple Inc. (AAPL) and Amazon.com, Inc. (AMZN): Betting on the Future of the Retail Experience

Tesla Motors Inc (NASDAQ:TSLA) is changing more than just the way we “fuel” our automobiles:  It is changing the way we buy them.  Having already faced and defeated lawsuits in several states by traditional automobile dealers claiming that Tesla couldn’t only have “direct sales” outlets, the company has made it plain that it wants to break the mold of high-pressure, low-trust sales tactics that makes the car-buying experience one that most people hate.

And while there have been some speed-bumps along the way with making the delivery process as smooth as possible, this Apple-like focus on the customer experience will go a long way towards long-term success.  Not to mention making an amazing car that gets better than 80mpg-equivalent, and can go zero-to-sixty in 4 seconds!

Foolish bottom line

All of these companies have found a place in my portfolio.  I own shares of all of them, and will be adding more over the rest of the year.  Go here to see more, down to the price I paid, and how I’m doing versus the market.  And while I don’t know what will happen in the next few months, I expect all five of these companies to beat the market over the next few decades.