Apple Inc. (AAPL), Amazon.com, Inc. (AMZN) Preparing for September Showdown

Apple Inc. (NASDAQ:AAPL) is the undisputed king of the tablet market. Tim Cook and gang have positioned the iPad appropriately, and for this reason the full size and mini tablets have been cleaning up the competition for quite some time. Of course, there are companies like Amazon.com, Inc. (NASDAQ:AMZN) that are looking to make up ground in the months to come.

September is when things are going to get interesting. This is when the tablet market is going to really heat up, thanks to next generation devices set to hit the market. While Jeff Bezos and company may be playing catch up, you never know what the future holds. Now may be the time for Cupertino to be knocked down a peg.

Apple Inc. (NASDAQ:AAPL) iPad: The Next Generation

When the next generation iPad finally makes its way to consumers later this year, it will be interesting to see how it is received.

Will this tablet be seen as the best yet? Or will consumers turn away if it does not include enough new features?

According to a recent article by Monica Chen and Joseph Tsai of Digitimes, Apple is going to launch its next generation iPhone and iPad devices on September 10.

There is also a rumor that the iPad mini is going to experience a price cut.

What about Amazon.com, Inc. (NASDAQ:AMZN). Believe it or not, the Kindle Fire HD may have the best chance of making up ground on Apple in the near term.

The company is expected to release its new seven and 8.9 inch tablet series in September. With a price between $149 and $169, there is no denying the fact that this tablet is going to be cheaper than what the competition is offer.

As you can see, this fall there is going to be a tablet showdown between Apple Inc. (NASDAQ:AAPL) and Amazon.com, Inc. (NASDAQ:AMZN). In addition to these companies, expect others, including Samsung, to throw their hat in the ring as well.

The tablet market is getting crowded, but Apple Inc. (NASDAQ:AAPL) remains at the top. Amazon.com, Inc. (NASDAQ:AMZN) is hoping to make big waves towards the end of 2013, but only time will tell if the online retail giant will be able to do so.

Competition may be heating up in this market, but these hedge fund managers like what they see from Apple: David Einhorn, Jeffrey Edwards, Christopher Hansen, and Stuart Peterson.

Check out one of Apple’s most recent ads below:

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