Apple Inc. (AAPL), Amazon.com, Inc. (AMZN), Barnes & Noble, Inc. (BKS): The Winners and Losers of the E-Book Wars

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The Foolish Bottom Line

Although everyone is waiting for a major game-changing hardware release from Apple to tilt the tables against Google Inc (NASDAQ:GOOG), I believe that its goals are far more subtle. Consider how quickly and quietly Apple grew its share of the e-book market, and how dangerous its iRadio has suddenly become for Pandora Media Inc (NYSE:P).

For now, Apple’s goals for the future do not include smart televisions and smart watches. Instead, it’s about creeping up on Amazon by using its iTunes store to become an all-in-one digital storefront for songs, videos and books, and using its primary advantage – iOS devices – to hold the line and eventually advance.

Leo Sun owns shares of Apple. The Motley Fool recommends Amazon.com and Apple. The Motley Fool owns shares of Amazon.com and Apple.

The article The Winners and Losers of the E-Book Wars originally appeared on Fool.com and is written by Leo Sun.

Leo is a member of The Motley Fool Blog Network — entries represent the personal opinion of the blogger and are not formally edited.

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