Apple Inc. (AAPL): 2 Reasons Google Inc (GOOG)’s Newest Innovation Is Here to Stay

A few days ago, fellow Fool Tim Beyers also made a great point about Keep:

The trouble with Keep is that it’s underpowered in glaring ways. No clipping tools. Little structure, and no tagging. No design sense. All the things that make Evernote great are lacking in Keep.

Personally, though, as a recovering software engineer, part of the allure of Google’s products to me has always been their relative simplicity, and I’ve long admired Google Inc (NASDAQ:GOOG)’s ability to successfully implement user abstraction in otherwise-complicated solutions. That said, while Keep may not have every bit of useful functionality Evernote includes, that doesn’t mean Google can’t later beef up the product once it better understands its growing user base.

Of course, I haven’t used Evernote in any significant capacity, so maybe I just don’t know what I’m missing. Even so, newbies to task-management apps like myself represent yet another reason Keep should have little trouble finding its place in the world. As a result, and in spite of the fierce competition, it’s a safe bet Keep will not only be able to take market share, but should also be able to expand the existing market for apps of this kind, thanks largely to the simple fact it was created by Google.

Keep it together
So it’s time to calm down, all you Google skeptics, and remember this is a company which has been around the block a time or two. In the end, whether we like it or not, the king of search is going to continue implementing its long-term strategy, and I’m convinced Keep will prove a necessary piece of Google’s massive puzzle.

The article 2 Reasons Google’s Newest Innovation Is Here to Stay originally appeared on Fool.com.

Fool contributor Steve Symington has no position in any stocks mentioned. The Motley Fool recommends Apple Inc. (NASDAQ:AAPL) and Google. The Motley Fool owns shares of Apple Inc. (NASDAQ:AAPL), Google, and Microsoft.

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