Analysts Identify 10 Least Risky Internet Stocks To Invest In

2. Spotify Technology S.A. (NYSE:SPOT)

Spotify Technology S.A. is an audio streaming subscription service provider. The company operates in the Ad-Supported and Premium segments. It also provides contract research and development, distribution and marketing, sales, and customer and other support services.

SPOT has recently entered into a new multi-year agreement with the Warner Music Group. The agreement covers music publishing and recorded music to strengthen their partnership for online music offerings. The new deal introduces a direct licensing model in several additional countries, including the U.S. It will also expand access to Warner Music and video catalog.

At the start of this month, the firm also partnered with Magnite and Google to improve its advertising platform. The company introduced a new ad platform called “Spotify Ads Exchange” (SAX). This ad exchange platform enables advertisers to buy ads in a way that fits them best. To capture the greater share of the ad market, the company announced the launch of new artificial intelligence tools. Moreover, Spotify also introduced “Spotify Gen AI Ads,” which creates high-quality audio ads with the help of AI.

“We’re bringing our decades-long AI expertise and innovative approach to our advertising partners to enable them to create scripts and voice-overs at no additional cost, making it easier than ever to create high-quality, scalable audio ads.”