Jared Smith: Our decision making is based upon what we call strategic account management. Is that we are going to segment the marketplace. We’re going to find the clients that have been underserved in the last year that are high creditworthy clients that we have a direct relationship and we will continue to feed those clients time and time again. When we look at things like 6.5 Creedmoor and the trend line for 6.5 Creedmoor, there are six other calibers that are coming to the market that we can then divert our focus away from these areas that are getting oversaturated and that’s how we look at this space. Did that answer your question?
Mark Smith : That does. The other piece that I just want to look rearview mirror a little bit on maybe why some of the shift wasn’t done sooner? And walk me through, was it maybe just being slower on shift, some of it having the new plant or was it that you couldn’t get perhaps some of the projectiles of powder that you needed to build some of these other rounds?
Jared Smith: We couldn’t get the powders to go after those other rounds. We couldn’t get enough supply of primers to go after those opportunities. We couldn’t get our factory up fast enough. And we did it in 13 months by the way, but we couldn’t get the factory up fast enough and tuned and the set up and the operations and the staffing reorganized. It was done in record pace time, but once again, that’s never fast enough. But we’re here now and we’re shifting and we’re pivoting.
Mark Smith: Okay. And then just as we think purely about brass casing manufacturing, walk us through, kind of added capacity in the new plant and maybe where you’re at today on what’s your meeting, as far as your capacity just as we look purely at casings?
Jared Smith: Historically, in the past, the maximum cases that ever came out of any previous facility related to AMMO, the maximum cases that ever came out of any previous facility related to AMMO within that 350 million to 400 million space The capacity that’s available out of this plant exceeds 750 million in our current shift operation. So, we can double the capacity of cases. We have ample manufacturing and loading space to go after these opportunities. It’s not going to be for a lack of capacity going forward.
Mark Smith : Okay. Great. And you guys talked €“ oh, go ahead, Jared.
Jared Smith: No, I was just saying the beauty of all this and what I didn’t realize until really coming in the door and sitting down with the analytics team is that we can tune our forecast on a weekly basis based upon the trend lines that we’re seeing coming out of GunBroker. It is such a data rich environment that allows us as manufacturers to make better decisions on where we’re making our next investment.
Mark Smith : Okay. And do you have more flexibility in shifting production within brass casing? Is that pretty easy if you see for instance more demand on some straight wall brass casing from other OEMs? Are you able to shift and hit that pretty quickly or is there maybe more tooling and dyes that are needed to shift some of that over?
Jared Smith: There’s always tooling and dyes that we need to invest in as new calibers evolve, but the breadth of the tooling and dye sets are already there. There’s not massive CapEx that we have to put into place to make this profitable. It’s existing and we can go, like I said earlier, we can go from on the same machine. It’s really unheard of in this industry.
Mark Smith: Good. And then just GunBroker sounds like continues to do well. Walk us through anymore that you can end up today on where you’re at, as far as learning from the demand trends that you’re seeing at GunBroker and shifting that over to some of the decision-making in manufacturing ammunition.
