American Outdoor Brands, Inc. (NASDAQ:AOUT) Q2 2023 Earnings Call Transcript

Brian Murphy: I would say in total on the shooting sports side, we, like I said earlier, we have seen inventory in the channel drop versus where it was last year, and that in the double digits in the quarter. And then as it relates to sales, I would say flat to down slightly. I’d say consistent with what we’re next has been shaken out here as a as of late. Andy, do you €“

Andy Fulmer: Yes, no, totally agree. And as you know, I mean, there’s still a decent amount of channel inventory out there, our POS data is based on roughly 50% of, we see roughly 50% of our sales, what we don’t see is some of the distributors, dealers. But assuming that there’s still a decent amount of shooting sports inventory out there.

Mark Smith: Okay, and then next, just kind of big pitchers, we think about direct to consumer the good job, you guys have done there, can you just talk about learnings and opportunities on continue to mix, continuing to expand that kind of throughout the product portfolio? And then also, I’m curious as you continue to build up MEAT and Grilla, are there opportunities to change from kind of a fully direct to consumer market to perhaps putting this into brick and mortar eventually?

Brian Murphy: Tough questions, Mark. So learnings first, yes, I mean, it’s been really interesting, MEAT! Your Maker has exceeded our expectations, we launched that organically. And we have learned a ton, we’ve been pushing the bounds with the product quality and really tried to offer value to the consumer. And they fully embraced that, it’s working. And then here comes Grilla, we acquired Grilla. And like I said, we have some products that were in development that you’ll see very shortly that are going to be, we’re going to use Grilla to introduce those. But Grilla had a very unique approach to marketing their products, very unique approach to building consumer loyalty. And so we’re taking notes there and beginning to implement that for other brands, like MEAT! Your Maker.

So in the way that we introduce our products, making getting consumers involved in that process creates ownership. And ultimately, I think that’s helped to really create this groundswell for our direct-to-consumer brands. So that is definitely a learning that we’ve taken. And then we’ve also been very careful with not forcing anything with the consumer. We don’t want to begin to bundle things that just don’t make sense and feels forced. So we have been very careful, we do a lot of testing, AV testing, whether it’s advertising or bundling opportunities. And then we obviously take that information and make better decisions. So that’s been helpful as well, as in regards to your second question in other words, would we take Grilla, and MEAT! Your Maker, for example, into brick-and-mortar retail, it’s not out of question I think ultimately, we want to do what’s best for the brand, we also want to honor the consumer.

And if there’s a retail partner that is in alignment with those two things, and we can offer value, then I think it’s something worth exploring. But we also have quite a bit of demand that’s built up through our direct-to-consumer channel, and so we don’t want to neglect that as well. So is it possible? Certainly, is it something that we’ve talked about? Definitely. But we definitely want to be careful about that transition to make sure we’re doing what’s right for the brand.

Mark Smith: Perfect and last one for me, I don’t think it’s too bad of a question here. Just cash balances in good shape as well as availability, you move down into the kind of that third priority on capital deployment on returning cash this quarter. Any changes that you’re seeing in the M&A market today? Are you seeing more opportunities? Are you seeing valuations turn any more reasonable? Any updates that you have would be great?