Amber Road Inc. (AMBR): Discovery Group Further Lowers Its Stake

Michael Murphy and Daniel Donoghue‘s Discovery Group has further decreased its stake in Amber Road Inc. (NYSE:AMBR), according to a new 13D filing with the US Securities and Exchange Commission. The fund’s stake was lowered from 1.51 million shares, which amassed 5.7% of the float (reported in a previous filing), to 1.19 million shares, accounting for 4.5% of the Amber Road’s stock.

Amber Road is a company that offers cloud-based global trade management solutions, which contain modules for logistic contract and rate management and Global Knowledge trade content database to importers and exporters, among other. Year-to-date, the company’s stock is up by 85.46%. For the second quarter of 2016, Amber Road reported an adjusted non-GAAP loss per share of $0.11 and revenue of $18.1 million, topping both the estimates of a loss per share of $0.18 and revenue of $17.8 million.

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The number of hedge funds with long positions in Amber Road  (NYSE:AMBR) increased by two in recent months, and at the end of June, there were 10 investors long the company. Among the bullish smart money managers were Josh Goldberg’s G2 Investment Partners Management, which reported owning $10.73 million worth of Amber Road’s shares, Chuck Royce’s Royce & Associates, with a position valued at $9.83 million, Jim Simons’ Renaissance Technologies, and John A. Levin’s Levin Capital Strategies.

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You can access the original SEC filing by clicking here.

Ownership Summary Table

Name Sole Voting Power Shared Voting Power Sole Dispositive Power Shared Dispositive Power Aggregate Amount Owned Power Percent of Class
Discovery Equity Partners 1,193,641 1,193,641 1,193,641 4.5%
Discovery Group I 1,193,641 1,193,641 1,193,641 4.5%
Daniel J. Donoghue 1,193,641 1,193,641 1,193,641 4.5%
Michael R. Murphy 1,193,641 1,193,641 1,193,641 4.5%

Page 1 of 9 – SEC Filing

UNITED
STATES

SECURITIES AND EXCHANGE COMMISSION

Washington,
D.C. 20549

SCHEDULE
13D

(Rule
13d-101)

 

INFORMATION
TO BE INCLUDED IN STATEMENTS FILED PURSUANT

TO §
240.13d-1(a) AND AMENDMENTS THERETO FILED

PURSUANT
TO § 240.13d-2(a)

 

UNDER THE SECURITIES
EXCHANGE ACT OF 1934

(Amendment No. 5)*

 

Amber Road, Inc.

(Name of Issuer)

 

Common Stock, par value $0.001 per share

(Title of Class of Securities)

 

02318Y108

(CUSIP Number)

Michael R. Murphy

Discovery Group I, LLC

300 South Wacker Drive

Suite 600

Chicago, Illinois 60606

Telephone Number: (312) 265-9600

(Name, Address and Telephone Number of Person

Authorized to Receive Notices and Communications)

September 23, 2016

(Date of Event which Requires Filing of
this Statement)

If the filing person has previously filed a statement on Schedule
13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of §§240.13d-1(e),
240.13d-1(f) or 240.13d-1(g), check the following box. ¨

Note: Schedules filed in paper format shall include a
signed original and five copies of the schedule, including all exhibits. See §240.13d-7 for other parties to whom copies are
to be sent.

*The remainder of this cover page shall be filled
out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent
amendment containing information which would alter disclosures provided in a prior cover page.

The information required on the remainder of this cover page
shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”)
or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however,
see the Notes).

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Page 2 of 9 – SEC Filing

CUSIP No. 02318Y108
1.

Names of Reporting Persons.

Discovery Equity Partners, L.P.

2. Check the Appropriate Box if a Member of a Group (See Instructions)
(a)  ¨
(b)  ¨
3. SEC Use Only
4.

Source of Funds (See Instructions)

WC

5. Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ¨
6. Citizenship or Place of Organization
Illinois
Number of
Shares
Beneficially
Owned by
Each
Reporting
Person With
7.

Sole Voting Power

None.

8.

Shared Voting Power

1,193,641

9.

Sole Dispositive Power

None.

10.

Shared Dispositive Power

1,193,641

11.

Aggregate Amount Beneficially Owned by Each Reporting Person

1,193,641

12. Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)   ¨
13.

Percent of Class Represented by Amount in Row (11)

4.5%

14.

Type of Reporting Person (See Instructions)

PN

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Page 3 of 9 – SEC Filing

CUSIP No.  02318Y108
1.

Names of Reporting Persons.

Discovery Group I, LLC

2. Check the Appropriate Box if a Member of a Group (See Instructions)
(a)  ¨
(b)  ¨
3. SEC Use Only
4.

Source of Funds (See Instructions)

AF

5. Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ¨
6.

Citizenship or Place of Organization

Delaware

Number of
Shares
Beneficially
Owned by
Each
Reporting
Person With
7.

Sole Voting Power

None.

8.

Shared Voting Power

1,193,641

9.

Sole Dispositive Power

None.

10.

Shared Dispositive Power

1,193,641

11. Aggregate Amount Beneficially Owned by Each Reporting Person
1,193,641
12. Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)   ¨
13. Percent of Class Represented by Amount in Row (11)
4.5%
14. Type of Reporting Person (See Instructions)
IA

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Page 4 of 9 – SEC Filing

CUSIP No. 02318Y108
1.

Names of Reporting Persons.

Daniel J. Donoghue

2. Check the Appropriate Box if a Member of a Group (See Instructions)
(a)  ¨
(b)  ¨
3. SEC Use Only
4.

Source of Funds (See Instructions)

AF

5. Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ¨
6.

Citizenship or Place of Organization

United States of America

Number of
Shares
Beneficially
Owned by
Each
Reporting
Person With
7.

Sole Voting Power

None.

8.

Shared Voting Power

1,193,641

9.

Sole Dispositive Power

None.

10.

Shared Dispositive Power

1,193,641

11.

Aggregate Amount Beneficially Owned by Each Reporting Person

1,193,641

12. Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)   ¨
13.

Percent of Class Represented by Amount in Row (11)

4.5%

14.

Type of Reporting Person (See Instructions)

IN

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Page 5 of 9 – SEC Filing

CUSIP No. 02318Y108
1.

Names of Reporting Persons.

Michael R. Murphy

2. Check the Appropriate Box if a Member of a Group (See Instructions)
(a)  ¨
(b)  ¨
3. SEC Use Only
4.

Source of Funds (See Instructions)

AF

5. Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)    ¨
6.

Citizenship or Place of Organization

United States of America

Number of
Shares
Beneficially
Owned by
Each
Reporting
Person With
7.

Sole Voting Power

None.

8.

Shared Voting Power

1,193,641

9.

Sole Dispositive Power

None.

10.

Shared Dispositive Power

1,193,641

11.

Aggregate Amount Beneficially Owned by Each Reporting Person

1,193,641

12. Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)   ¨
13.

Percent of Class Represented by Amount in Row (11)

4.5%

14.

Type of Reporting Person (See Instructions)

IN

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Page 6 of 9 – SEC Filing

Item 1. Security and Issuer
This Amendment No. 5 to Schedule 13D (“Amendment No. 5”) relates to the Common Stock, par value $0.001 per share (the “Common Stock”), of Amber Road, Inc., a Delaware corporation (the “Company”), which has its principal executive offices at One Meadowlands Plaza, East Rutherford, NJ 07073. This Amendment No. 5 amends and supplements, as set forth below, the information contained in items 1, 3, 5 and 6 of the Schedule 13D filed by the Reporting Persons with respect to the Company on July 2, 2015, as amended by Amendment No. 1 thereto filed by the Reporting Persons with respect to the Company on July 30, 2015, as amended by Amendment No. 2 thereto filed by the Reporting Persons with respect to the Company on August 19, 2016, as amended by Amendment No. 3 thereto filed by the Reporting Persons with respect to the Company on August 26, 2016, and as amended by Amendment No. 4 thereto filed by the Reporting Persons with respect to the Company on September 6, 2016 (as so amended, the “Schedule 13D”). All capitalized terms used herein but not defined herein have the meanings set forth in the Schedule 13D. Except as amended by this Amendment No. 5, all information contained in the Schedule 13D is, after reasonable inquiry and to the best of the Reporting Persons’ knowledge and belief, complete and correct as of the date of this Amendment No. 5.
Item 3. Source and Amount of Funds or Other Consideration

Item 3 of the Schedule 13D is hereby amended to read in its
entirety as follows:

The total purchase price for the 1,193,641 shares of Common
Stock beneficially owned by the Reporting Persons as of September 23, 2016 was approximately $7,650,658. The source of such funds
was the assets of Discovery Equity Partners, including proceeds of margin loans under margin loan facilities maintained in the
ordinary course of business by the Discovery Equity Partners with a broker on customary terms and conditions. Discovery Equity
Partners is the legal owner of all of the Common Stock beneficially owned by Discovery Group and Messrs. Donoghue and Murphy.

Item 5. Interest in Securities of the Issuer

Item 5 of the Schedule 13D is hereby amended to read in its
entirety as follows:

The information concerning percentages of ownership set forth
below is based on 26,460,677 shares of Common Stock outstanding as of July 31, 2016
in the Company’s Quarterly Report on Form 10-Q for the quarter ended June 30, 2016.

Discovery Equity Partners beneficially owns 1,193,641 shares
of Common Stock as of September 23, 2016, which represents 4.5% of the outstanding Common Stock.

Discovery Group beneficially owns 1,193,641 shares of Common
Stock as of September 23, 2016, which represents 4.5% of the outstanding Common Stock.

Mr. Donoghue beneficially owns 1,193,641 shares of Common Stock
as of September 23, 2016, which represents 4.5% of the outstanding Common Stock.

Mr. Murphy beneficially owns 1,193,641 shares of Common Stock
as of September 23, 2016, which represents 4.5% of the outstanding Common Stock..

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Page 7 of 9 – SEC Filing

Discovery Group is the
sole general partner of Discovery Equity Partners.  Messrs. Donoghue and Murphy are the sole managing members of Discovery
Group.  As a consequence, Discovery Group and Messrs. Donoghue and Murphy may be deemed to share beneficial ownership
of all of the shares of Common Stock owned by Discovery Equity Partners.

The transactions in Common Stock effected by the Reporting Persons
since those reported in the Schedule 13D filed by the Reporting Persons on September 6, 2016 are set out in Exhibit 1 hereto.

The Reporting Persons ceased to be beneficial owners of more
than five percent of the Common Stock on September 23, 2016.

No person other than Discovery
Equity Partners
is known to any Reporting Person to have the right to receive or the power to direct the receipt of dividends
from, or the proceeds from the sale of, any of the shares of Common Stock reported herein.

Item 6. Contracts, Arrangements, Understandings or Relationships with Respect to Securities of the Issuer

Item 6 of the Schedule 13D is hereby amended to read in its
entirety as follows:

There are no contracts,
arrangements, understandings or relationships (legal or otherwise) between or among any of the Reporting Persons and any other
person with respect to any securities of the Company other than the governing documents of Discovery Group and Discovery Equity
Partners, the margin loan facilities referred to under Item 3 above, the Joint Filing Agreements of the
Reporting Persons
with respect to the Schedule 13D that were included as exhibits thereto, the Joint Filing Agreement of the Reporting Persons with
respect to this Amendment No. 5 included as Exhibit 2 to this Amendment No. 5, and the Powers of Attorney granted by Messrs.
Donoghue and Murphy with respect to reports under Section 13 of the Securities Exchange Act of 1934, as amended, which Powers of
Attorney are included as Exhibit 3 and Exhibit 4, respectively, to this Amendment No. 5.

Item 7. Material to Be Filed as Exhibits

Exhibit 1:            List
of transactions effected by the Reporting Persons in the Company’s Common Stock since those reported in the Schedule 13D
filed by the Reporting Persons on September 6, 2016.

Exhibit 2:            Joint
Filing Agreement dated as of September 26, 2016, by and among Discovery Equity Partners;
Discovery Group; Daniel J. Donoghue; and Michael R. Murphy.

Exhibit 3:            Power
of Attorney of Daniel J. Donoghue, dated as of April 28, 2008.

Exhibit 4:            Power
of Attorney of Michael R. Murphy, dated as of April 28, 2008.

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Page 8 of 9 – SEC Filing

Signature

After reasonable inquiry and to the best of my knowledge and
belief, I certify that the information set forth in this statement is true, complete and correct.

September 26, 2016

Date

DISCOVERY GROUP I, LLC,

for itself and as general partner of

DISCOVERY EQUITY PARTNERS, L.P.

 

By: Michael R. Murphy*

Signature
Michael R. Murphy, Managing Member
Name/Title
Daniel J. Donoghue*
Signature
Daniel J. Donoghue
Name/Title
Michael R. Murphy*
Signature
Michael R. Murphy
Name/Title
*By: /s/ Mark Buckley

Mark Buckley

Attorney-in-Fact for Daniel J. Donoghue

Attorney-in-Fact for Michael R. Murphy

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Page 9 of 9 – SEC Filing

Exhibit Index

 

Exhibit 1 List of transactions effected by the Reporting Persons in the Company’s Common Stock since those reported in the Schedule 13D filed by the Reporting Persons on September 6, 2016.
Exhibit 2

Joint Filing Agreement dated as of September 26, 2016, by and
among

Discovery Equity Partners;
Discovery Group; Daniel J. Donoghue; and Michael R. Murphy.

Exhibit 3 Power of Attorney of Daniel J. Donoghue, dated as of April 28, 2008.
Exhibit 4 Power of Attorney of Michael R. Murphy, dated as of April 28, 2008.

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