Amazon.com, Inc. (NASDAQ:AMZN) has just announced a new unlimited everything cloud storage plan aimed squarely at rival services from Microsoft Corporation (NASDAQ:MSFT), Google Inc (NASDAQ:GOOGL), Dropbox and others.
While Amazon.com, Inc. (NASDAQ:AMZN) has had unlimited photo storage for its Amazon Prime members since November of last year, the new plan announced by the company aptly named “Unlimited Everything Plan” will store more than just photos.
The Unlimited Photos Plan costs $11.99 per year or less than $1 per month. It has a free three-month trial period and an additional 5GB of storage for videos or other documents and files. The Unlimited Everything Plan costs $59.99 per year or less than $5 per month and also comes with a free three-month trial.
The new Amazon.com, Inc. (NASDAQ:AMZN) Cloud Drive Unlimited Everything plan appears to be the first unlimited storage plan being marketed to everyone and not a specific demographic.
Microsoft Corporation (NASDAQ:MSFT) for example, has an unlimited storage plan but it’s not a standalone product. Users need to also be subscribers to Office 365 to get unlimited storage.
Microsoft Corporation (NASDAQ:MSFT) has a knack for giving away free storage, however. Unlimited OneDrive reportedly has its limits, nonetheless.
Google Inc (NASDAQ:GOOGL), on the other hand, is marketing unlimited storage primarily for the enterprise or for professionals intent on using Drive for their work. Google Drive for Work has an unlimited plan.
Another unlimited plan Google Inc (NASDAQ:GOOGL) announced last year was Google Drive for Education. These two plans are not strictly for ordinary, everyday customers.
On the other hand, Dropbox has 1 terabyte storage space for paying customers while unlimited storage can only be had with Dropbox for Business.
Now that Amazon.com, Inc. (NASDAQ:AMZN) has debuted an unlimited everything plan for any customer who would pay for it, it would be interesting to see what Microsoft Corporation (NASDAQ:MSFT), Google Inc (NASDAQ:GOOGL) and other players in the space do to compete.
Ken Fisher’s Fisher Asset Management owned about 2.42 million shares in Amazon.com, Inc. (NASDAQ:AMZN) by the end of 2014. Also by the end of last year, Jean-Marie Eveillard’s First Eagle Investment Management owned about 36.23 million shares in Microsoft Corporation (NASDAQ:MSFT). Also by the end of 2014, Boykin Curry’s Eagle Capital Management owned 774,750 class A Google Inc (NASDAQ:GOOGL) shares.
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