Amazon.com, Inc. (AMZN) To Pre-Load The Washington Post On Every Upcoming Fire Device

Amazon.com, Inc. (NASDAQ:AMZN) is expanding in every direction possible, so it’s getting difficult to find a proper description of the company’s core products and services as a whole. One can get that Jeff Bezos is buying companies as a hobby, but don’t be fooled into thinking that there’s no neatly planned design behind these moves. The Washington Post is the latest addition to Amazon.com, Inc. (NASDAQ:AMZN)’s assets and it bloomed under the tenure of the seemingly careless CEO, according to FOX.

“Jeff Bezos paid $250 million for The Washington Post, which I’m pretty sure is a fire sale about 15% of what it once went for,” informed Deirdre Bolton.

The news portal will be integrated in the new Fire devices that the company plans to launch. Amazon.com, Inc. (NASDAQ:AMZN)’s consumers will obviously be more satisfied, but it will not be enough to give the company a competitive edge over other products in the mobile industry, according to analysts.

“I don’t think it’s huge. I think it’s cool for Amazon, they’re obviously in the movie business competing with Netflix, they do mean to sell everything, they’re in the hardware business competing with Apple. To pre-load a news product […] it’s not going to make or break the sale of the Fire versus other devices,” said Keep.com CEO Scott Kurnit.

Probably, Jeff Bezos’ intentions weren’t related to actually booming sales through this latest acquisition, rather he considered that Amazon.com, Inc. (NASDAQ:AMZN) could use a news company to provide free content to users. Obviously The Washington Post will somehow try to draw consumers’ attention towards Amazon.com, Inc. (NASDAQ:AMZN)’s online retail platform, maybe by providing latest updates on the company’s performance and products. Then there’s the movie content developed by the tech mogul that could well combine with the news company. There’s no obvious way to guess what Mr. Bezos is up to, but as mentioned above The Washington Post is not that volatile an asset to influence the whole ecosystem too much.

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