Amazon.com, Inc. (AMZN): The e-Retailer’s Glass Is Definitely Half Full (or More)

“We don’t celebrate a 10% increase in the stock price like we celebrate excellent customer experience,” Bezos wrote to his shareholders. “We aren’t 10% smarter when that happens and conversely aren’t 10% dumber when the stock goes the other way. We want to be weighed, and we’re always working to build a heavier company.”

Bezos has his priorities straight. For this reason alone, Amazon stockholders should probably feel optimistic about the future of the company and the prospects for their shareholder interests. I agree with Bezos that a pedigree of satisfied Amazon customers matters much more in the long run than a fleeting gain in the stock price — or a sudden drop.

Amazon can control its customer service performance while its stock market results sometimes seem to be at the mercy of the whims of quixotic stock market analysts, moody Wall Street stock pickers, and frenetic day traders and short sellers.

Speaking of stellar customer service, I recently purchased a DVD on Amazon for about $21.99. To be exact, it was a MusiCares concert tribute to the songwriting and music of Neil Young. The package arrived at my door when Amazon said it would. It was not damaged or nicked up in any way, either.

I had an ideal customer service experience with Amazon. I will certainly be using Amazon again to make a purchase. Someone, please tell Forrester.

Somewhere, Jeff Bezos is smiling. Ka-ching.

The article Amazon’s Glass Is Definitely Half-Full (or More) originally appeared on Fool.com.

Fool contributor Jon Friedman owns no stock in any of the companies mentioned in this column. The Motley Fool recommends and owns shares of Amazon.com.

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