Amazon.com, Inc. (AMZN), Starbucks Corporation (SBUX), Buffalo Wild Wings (BWLD): These 10 CEOs Are Total Fools

Wide Receiver: Jeff Weiner — LinkedIn Corp (NYSE:LNKD)
In just a short amount of time Weiner has taken LinkedIn from a fresh new IPO to one of the market’s best performers. From its IPO price of $45 per share, LinkedIn is now up more than 450%. Pay attention to cash flow from operations with LinkedIn Corp (NYSE:LNKD), as it’s a good indicator of the true earnings potential of the company. Last quarter. CFFO was up an astonishing 164% from the year prior. And with its recent secondary offering, management is taking advantage of a healthy stock price in order to continue to invest in the business as it grows its reach.

Wide Receiver: Kevin Plank — Under Armour Inc (NYSE:UA)
The story behind how Plank started Under Armour is as impressive as what the company has done to date. While the company is now responsible for more than $2 billion in annual sales, it still has a ways to go to catch up with its Swooshed competitor. But that’s OK — if Plank keeps on doing what he’s doing, then Under Armour Inc (NYSE:UA)’s in good hands. As he once said: “We’re not going to be happy being a $100 million company or a nice $250 million family run business. One of our first customers asked me recently how big we want to be. I said I want to be really big. Later it bothered me that I answered that way. Now I say I just want to be a great company.” That’s my kind of CEO.

Tight End: Selim Bassoul — The Middleby Corporation (NASDAQ:MIDD)
When Bassoul came on board with The Middleby Corporation (NASDAQ:MIDD), its stock was trading at around $3 per share. Today it trades at over $200 per  share, offering investors who have hung on for the ride astronomical gains. Bassoul’s philosophy is simple: It’s all about the customer. In fact, his goal is 100% customer retention, which explains Middleby’s “No Quibble Warranty .” Give your customers the best product available and they’ll have no reason to go elsewhere.

Kicker: Reed Hastings — Netflix, Inc. (NASDAQ:NFLX)
I’ll admit I’ve been critical of the business, but Hastings has done a heck of a lot with Netflix, Inc. (NASDAQ:NFLX) since its early days. Perhaps what I like most about his approach is that he seems to really care about his subscribers. This explains his concerted effort to bring more unique content to his subscribers, and that’s important. As he said in his most recent call: “We are fundamentally in the membership-happiness business, as opposed to in the TV-show business, so we do have a lot of flexibility.”  A kicker usually doesn’t lose the game for you (at least in fantasyland), but he can sometimes win it.