Amazon.com Inc (AMZN): Fire Phone Can’t Face Nexus, But Analysts Believe The Case Is Not Lost Yet

With a more than 10% to the downside, Amazon.com, Inc. (NASDAQ:AMZN)’s price of almost $290 was 1% up at yesterday’s closing hour and is up almost 0.5% in pre-market. Its new phone release hasn’t spur lots of interest and the devices are simply decorating the shelves in the company’s warehouses. Google Inc (NASDAQ:GOOGL) is closer to actually putting up a fight with the current leader, Apple Inc. (NASDAQ:AAPL), but the Nexus wasn’t much of a sensation when it was first released, according to Bloomberg.

The Fire Phones have some neat features like photo-scanning apps that would get customers directly on Amazon.com, Inc. (NASDAQ:AMZN)’s e-commerce platform, but this sole feature won’t give any considerable appeal to the phone. The company also experiments with TV and streaming content on their mobile products and some fear that they expand a bit too much.

“You have to think about Amazon, Google, and Apple as three companies competing for the same thing, which is the operating system of everyday life, and if you think about it that way, Amazon can’t not have this because people want to watch content on their television,” essayed Cheezburger CEO and Founder Ben Huh.

So, there’s still a lot of hope related to Amazon.com, Inc. (NASDAQ:AMZN)’s products, it will just take a while till the company actually manages to break the ice. On the other hand, Google Inc (NASDAQ:GOOGL) is battling Apple Inc. (NASDAQ:AAPL), but somehow indirectly because their products aren’t perceived as substitutes.

“Apple’s going to continue to make better money because they have a very different philosophy. So, Google is saying ‘let’s make hardware a commodity and we’ll sell you software as a service’. What Apple is saying is ‘we’ll sell you the software for free, everybody gets the same upgrade for free for life […] but we’ll sell you the hardware because the margin is better on hardware’,” stated Ben Huh.

In trying to figure out who’s going to be the winner, we have to exclude the Cupertino, California-based tech guru and see whether Google Inc (NASDAQ:GOOGL) has all the potential to eclipse the Fire Phone. Although it seems fairly obvious that Amazon.com, Inc. (NASDAQ:AMZN) has little chances, the company can still take a leap of faith into the mobile sector and delight investors’, although it will be a tough nut to crack.

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