Amazon.com, Inc. (AMZN) Best Buy Co Inc (BBY) Urban Outfitters, Inc.(URBN): All Hopes On Santa This Year

Retail stocks have had a beating this year, some more than others. The ‘more’ category includes names like Amazon.com, Inc. (NASDAQ:AMZN), Best Buy Co Inc (NYSE:BBY) and Urban Outfitters, Inc.(NASDAQ:URBN), who are hoping for at least a partial turn around owing to the holiday shopping season. On CNBC, Morgan Brennan reported on the extent to which these retailers might be stuck, and if they are deserving enough in the eyes of Santa.

Let’s start with Jeff Bezos’ darling, Amazon.com, Inc. (NASDAQ:AMZN), the company he is the CEO of. After a lacklustre Earnings report and a gloomy forward guidance, Amazon has got the treatment it deserved on the equity market. The e-commerce giant is rolling out new products and services which help to build up even more hype around the company. Diapers and Food delivery are the new entrants to its arsenal.

“[…] That stock [Amazon.com, Inc. (NASDAQ:AMZN)] is down 24% so far this year. It is on track for another holiday season, but it is spending a lot of money on other projects as its core business slumps, that has been an issue all year, and it is expected to continue […],” informed Brennan.

Amazon.com, Inc. (NASDAQ:AMZN)’s business model has been a sore point for retailers like Best Buy Co Inc (NYSE:BBY) in at least two ways. Firstly, they have a hard time selling stuff from their brick and mortar stores and secondly, following that business model has further aggravated the problem. Brennan reported that Best Buy Co Inc (NYSE:BBY)’s sales from the stores are being affected by its online presence, which has less margins for the company.

The last contender of the losing retailers list is Urban Outfitters, Inc.(NASDAQ:URBN) which is sandwiched between the two previously mentioned companies in terms of percentage losses this year. While Best Buy Co Inc (NYSE:BBY) lost 11%, Urban Outfitters has experienced a slightly greater decline.

“[…] Urban Outfitters, Inc.(NASDAQ:URBN) that is down 16% this year. On its flagship brand, analysts say that it is the same story as we see with other teenage retailers, declining market share to fas casual brands who change their lineups more frequently. UBS expects more than a third of Urban’s holiday sales to happen online […],” reported Brennan.

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