Amazon.com, Inc. (AMZN), Apple Inc. (AAPL): Why Fight E-book Price Fixing? Here’s the Real Reason…

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What may likely come out at least during cross-examination, could be that this entire case stemmed from an Amazon.com, Inc. (NASDAQ:AMZN) attorney getting in the ear of the DOJ about e-book publishers changing their pricing models, and the DOJ then asked for thousands of pages of information  from Apple Inc. (NASDAQ:AAPL) compared to very few pages of information from Amazon.com in this case. What to watch for should be the highlight of the entire trial, when Apple lawyers cross-examine Amazon.com to get to the bottom of this entire case as Apple tries to establish the lack of merit in the case in the first place.

Jeff Bezos of Amazon.com, Inc. (NASDAQ:AMZN) might have been pretty clever in having a hand in this in the first place, but Tim Cook of Apple Inc. (NASDAQ:AAPL) is showing himself to be just as capable as a leader by not taking a settlement and exposing this entire case at trial. Will Apple ultimately succeed? It is more likely now than it looked a few days ago, but Tim Cook at least knew that the strong move was to fight the case because of how it was established. Will this make the publishing houses look the fool for settling out of court? Possible. But then what? What are your thoughts about this? Let us know in the comments section below.

DISCLOSURE: None

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