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Alphabet Inc. (GOOG): A Bull Case Theory

We came across a bullish thesis on Alphabet Inc. (NASDAQ:GOOG) on Business Model Mastery’s Substack by The Antifragile Investor. In this article, we will summarize the bulls’ thesis on GOOG. Alphabet Inc. (NASDAQ:GOOG)'s share was trading at $196.71 as of Jan 7th. GOOG’s trailing and forward P/E were 26.09 and 22.17 respectively according to Yahoo Finance.

[caption id="attachment_963040" align="aligncenter" width="750"] Photo by Firmbee.com on Unsplash[/caption]

Alphabet, the parent company of Google, stands as the unrivaled leader in digital advertising while strategically...