We recently compiled a list of the 10 Best Marketing Stocks to Buy Right Now. In this article, we are going to take a look at where Advantage Solutions Inc. (NASDAQ:ADV) stands against the other marketing stocks.
According to estimates on Statista, advertising spending across the globe should clock a growth rate of 5.4%, reaching $1.4 trillion in 2029. 80% of the total ad spend will come from digital sources in 2029 with programmatic advertising capturing 85% of the total advertising market. TV and Video Advertising will have a third of the share in 2025 and almost 40% of ad spending will take place in the US. Players like Google and Meta are expected to shape the advertising market by offering new landscapes in this sector.
Advertising ETFs have generated returns of 3.04%, 2.65% and 21.66% for 1-month, 3-month and 1-year tenors. While big tech players pose a threat, there is immense potential to tap a constantly growing advertising pie that would benefit traditional players.
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Our Methodology
For this article we picked 10 marketing stocks trending on latest news. With each stock we have mentioned the number of hedge fund investors. Why are we interested in the stocks that hedge funds pile into? The reason is simple: our research has shown that we can outperform the market by imitating the top stock picks of the best hedge funds. Our quarterly newsletter’s strategy selects 14 small-cap and large-cap stocks every quarter and has returned 275% since May 2014, beating its benchmark by 150 percentage points (see more details here).
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Advantage Solutions Inc. (NASDAQ:ADV)
Number of Hedge Fund Investors: 22
Advantage Solutions Inc. (NASDAQ:ADV) provides business solutions to consumer goods manufacturers and retailers in North America and internationally. In its primary markets the USA and Canada, it covers more than 4,000 clients and over 100,000 retail locations. Its marketing segment caters to brand-centric services like shopper and consumer marketing and brand experiential services. Recently, it was featured in the Chief Marketer’s 2025 Top Agencies of the Year.
ADV’s marketing agency Advantage Unified Commerce received Amazon’s Gold Tier recognition and this will definitely help the brand procure more clients using Amazon stores. It has also forayed into direct-to-home sampling, a business offering higher margins and providing an initial touch point for customers before they actually shop through online channels or physical stores. ADV also provides exemplary service in the Experiential Service segment across its store enabling it to expand its outreach to a large client base across North America.
Overall ADV ranks 5th on our list of the best marketing stocks to buy now. While we acknowledge the potential of ADV as an investment, our conviction lies in the belief that AI stocks hold greater promise for delivering higher returns and doing so within a shorter timeframe. If you are looking for an AI stock that is more promising than ADV but that trades at less than 5 times its earnings, check out our report about the cheapest AI stock.
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Disclosure: None. This article is originally published at Insider Monkey.