Jim Lawson: Yeah. Thanks for the question, Andrew. When we have one or two or three customers paused due to, whether it’s budget cuts or whether there are unique events in their business such as an FDA approval or a strike or what have you, the loss of $1 million, $2 million, $3 million in business in the quarter can impact our results at this size of our business. You know our focus, obviously, is on the longer-term. It’s on driving value for customers, driving more customers onto the platform, driving revenue from those customers over the longer-term. But you know we believe that we have a strategy we’re executing that’s going to return us to steady, profitable growth. And yeah, there have been – in the near term, there can be some variances towards the longer growth trajectory that we see.
We’re guiding towards a second half that’s going to return us to growth. We’re guiding towards at the midpoint. Our third quarter would be the highest third quarter in AdTheorent history in terms of revenue. We have a lot of very specific data that we see regarding customer adoption, regarding pipeline, high probability pipeline, bookings at this point year-over-year, and we are very encouraged. The new customers in health, the new customers in self-service, the new customers across our audience products, they’re driving that demand, and we’re very excited about where we’re headed. The strategy that we implemented, we’ve done a number of things over the last you know four quarters. We invested in these products, because we believe they will drive customer adoption and revenue growth, and we are excited to be at a point to say that those results are going to start showing up in our financial results in the third quarter.
Andrew Boone: You pretty much walked into my next question. So, as we think about growth on a go-forward basis, right, and the ad market is maybe up kind of mid-to-high single digits in terms of digital advertising. How do we think about you guys in terms of a sustainable growth rate, right? So, understood the kind of high-single-digit guidance for the back half of the year, but how do we start to think about this going forward as we build kind of a model out three, four, five years? Thank you so much.
Jim Lawson: Yeah, thank you, Andrew. We’re very excited about the future. I think one of the reasons why we have implemented our strategy is, because we identified gaps in a market, a very big market, and we invested to fill those gaps with highly differentiated products. Our algorithm-based ID-independent audience targeting platform solutions, including a specialized health version. Our advanced ML-based self-service platform, more than doubles our TAM. In market about a year after beta. It’s a longer sales cycle, but the good news right now is that we’re a lot further along in that sales cycle. Our highly specialized Health DSP, which we formally launched in the third quarter and the early adopters and the early tests have been extremely positive.
So we think we’re going to return to a really strong level of growth. We’re very excited to see the adoption that we’ve seen from our self-service, from our health audiences, from our non-health audiences, from CTV. And we just think it’s going to drive steady long-term growth for this business.
Andrew Boone: Great. Thank you, Jim.
Jim Lawson: Thank you, Andrew.
Operator: And we do have our last question comes from the line of John Roy with Water Towers. Your line is open.
John Roy: Great. Hey. So, Jim, you were talking about the trends, you were talking about the ANA report. So why is that so important to AdTheorent at this point?
