Adobe Systems Incorporated (ADBE) Proves Subscription Model Works

CRM Success

Not one to be outdone, salesforce.com, inc. (NYSE:CRM) recently acquired ExactTarget, an e-mail marketing provider. Analysts believe the move positioned Salesforce.com to become a full-service marketing data solution, giving it an edge in the marketing field.

salesforce.com, inc. (NYSE:CRM) is on a winning streak lately, having reported earnings that were a 28% increase over last year’s quarterly earnings. In fact, the past four years have been positive for the company that specializes in helping sales professionals succeed by making their jobs easier.

Since many sales executives spend the majority of their time rushing from meeting to meeting, salesforce.com, inc. (NYSE:CRM) seems to have realized early on the power of putting its app in the Cloud. Business customers can go from the office to the car to a meeting without losing connection to crucial information, running the Salesforce app from smartphones and tablets.

The acquisition of ExactTarget makes Salesforce a cross-channel marketing platform, providing Cloud-based access to even more functionality. Many analysts have expressed concern that Salesforce paid too much for ExactTarget, leading to potential problems in coming months.

Best Cloud Choice

Adobe Systems Incorporated (NASDAQ:ADBE) is a promising stock, always on an upswing, making it a consistently good buy. Both Adobe and Salesforce are innovative, always interested in growing ahead of the competition. But while Microsoft seems sluggish to commit to new technologies, the company’s undeniable popularity with consumers makes it an enduring favorite.

Stephanie Faris has no position in any stocks mentioned. The Motley Fool recommends Adobe Systems and Salesforce.com. The Motley Fool owns shares of Microsoft. Stephanie is a member of The Motley Fool Blog Network — entries represent the personal opinion of the blogger and are not formally edited.

The article Adobe Proves Subscription Model Works originally appeared on Fool.com is written by Stephanie Faris.

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