Shantanu Narayen: And maybe I’ll just add a little bit to that, Kirk. I mean, I think the exciting thing about what people are doing is they’re standardizing on Firefly and the fact that we have responsible generations for the entire enterprise. So the interest level has been around, how do we standardize that for all of the image or vector or other generations that they want to do for all the knowledge workers in the enterprise. So really good adoption of Firefly.
Kirk Materne: Thank you.
Operator: We will take our next question from Karl Keirstead with UBS. Please go ahead.
Karl Keirstead: Thanks. I’d like to ask about a different subject. And that’s the creative Express product now that it’s being sold into the enterprise. I’m wondering if you could offer some color on the adoption ramp, the competitiveness versus Canva and whether your plans around driving Express revenues versus driving user adoption have changed at all. Thank you.
Shantanu Narayen: Great. Yeah. Happy to take that. Express is off to a great start. As you remember, we went general availability in August with the latest version of it, it’s been getting a lot of very, very positive reaction response. And frankly, since then in Q4 too, we’ve added a ton of new innovation. Firefly integration started with Text to Image and Text to Effects, but we also added Text to Template that will create a fully-formed template for you and generative fill, so you can iteratively change things on the fly. We now let you drawing paint on the campus — canvas, we’ve given users much more video support. We’ve really built an incredible best-of-breed PDF support and workflow with Acrobat in there as well. Some of the other things that now start to bleed into the enterprise also, we have integrated social workflows so that people can schedule their post, we’ve enabled people to do auto-translations, so you can post to multiple geographies and languages.
We’ve opened up our ecosystem for partner plug-ins and we have now over 50 extensions. And we’ve added enterprise features like AEM integration and template locking, so that the core, brand police in an organization can manage and make sure that their brand elements that they don’t want changing are locked when you disseminate this more broadly. What we’ve seen is really. I think some very exciting broad-based benefits from this. One is, we’ve seen new trialists coming in, growing very quickly after this launch, which is exciting to see, we’ve seen education, users starting to adopt this very quickly as well, the Creative Cloud probe paid base has been coming on and growing very quickly in terms of their usage and then enterprise, as we talked about from a usage perspective and again, Express is a core part of how Anil and team are now selling GenStudio.
And the last thing is like this is just setting up the momentum for the year to come. We have a mobile release coming out, which will be very exciting for users to be able to use this on the go. We have thousands of people already using that beta. We announced our Chromebooks partnership. So, anyone that buys a new Chromebook is going to have this. We have partnerships with folks like Wix for their workflows. We’re going to be doing deeper integrations into Acrobat. So we are very excited about where this goes. That is a long way to answer a very simple question. We want a lot of people using this. So, our primary focus continues to be around broadening the top of funnel. Of course, as part of that, we are constantly and continually, as I mentioned, journeying people for upsell and cross-sell opportunities to the paid plan, and over to Creative Cloud and other products, but our primary focus continues to be adoption and broad proliferation.
Karl Keirstead: Got it. Thank you.
Operator: We will take our next question from Brad Zelnick with Deutsche Bank. Please go ahead.
Brad Zelnick: Great. Thanks very much. This is for Dan or maybe Anil. As we think about the momentum within the DX business, it’s great to hear things like the 60% increase in your AEP, and native apps book of business, the strong net dollar retention. And you talked about overall strong year-end bookings, but what does it maybe about the pipeline ahead, bookings conversion or perhaps other factors that account for the degree of decel that you’re guiding for into next year? Thanks.
Anil Chakravarthy: Thanks, Brad. I mean we are really excited about this massive multi-year opportunity, if we would look at any enterprise customers around the world, everybody recognizes the long-term imperative of transforming their customer experiences. And we’re seeing that in these transformational deals that we talked about. And as you mentioned, for example, with AEP, our first $100 million net new business quarter and ending with over $700 million in our annualized book of business. With that said, definitely we’re seeing macroeconomic impact, just like other enterprise software companies are. Every customer looks at the total cost of deploying the software and then what it would take to get the payback and ROI. And as a result, there is definitely some scrutiny and caution there.
But that said, if we look at going into next year, we do see the pipeline across both our industry verticals as well as our mid-market customers. And we continue to be the leader in the market and we did get that recognition from both analysts and customers.
