David Maher: You’re talking clubs, Randy, right? Golf clubs?
Randy Konik: Yes.
David Maher: Yes, yes. So we’ve been in the custom fitting game and it’s been a very important part of our business, going back 30 years in the U.S., a little bit shorter time frame in some markets around the world. I think the key themes I’ll start with the consumer. We know it’s our best way to give the consumer the very best experience with our products, right? We think we have great products. And we think with an expert fitting, the consumer is going to have the very best experience and highest satisfaction level. So that’s the biggest win. Then we’ll get to the realities of what it means to the club business in general, right, far less inventory at retail, which maybe says far less risk of obsolescence or far less risk of net down and closing — closeout rather.
That’s obviously very positive for us and I made the comment earlier, as we think about our club business, we are just less susceptible to some of the highs and lows of inventory swings. But the most important piece is really the consumer experience and what we know we deliver to the consumer with a combination of great product and an expert fit. The final component of it is, it really allows us to leverage and expertise our — to leverage and benefit from the expertise we have throughout our partnership base. We’ve got a lot of terrific club pros and retail partners who are very skilled and adept at fitting and it allows us to leverage their expertise to the benefit of our business. So it’s a great way to run our business. I will say, again, we’ve been at it a long time in the U.S. We’ve been out a long time around the world.
I do make the comment from time to time. The one market that’s late to the party for us, if you will, is Japan. And long term, we anticipate our business trending more and more custom centric over time because today, Japan is a bit of an outlier market where it’s still mostly a stock — ship it into retail, sell it through in a traditional fashion stock as opposed to custom built to order. So we’ve talked about that before, but one of our longer-term opportunities is to accelerate the movement of custom fitting with our Japan business.
Operator: Our next question is from Ivan Feinseth from Tigress Financial Partners.
Ivan Feinseth: Congratulations on the great results. Can you give a little bit of detail into your marketing initiatives going forward? And where do you see you make the best traction of people who are new to the game? Or — and how are you marketing to them versus — and how are you doing with existing players?
David Maher: Yes. So Ivan, I’ll point to our I guess, our results and say we’re confident we’re reaching our target audience. But the core consumer of Acushnet is this dedicated golfer, right? So we tend to speak most regularly to them, whether through our advertising or fitting efforts, that’s sort of the sweet spot of all our advertising efforts. I did make the comments in — earlier that we’re enthused about the back half of the year, particularly in golf balls and with our new iron launch. So from a prioritization standpoint, we’re going to put more A&P muscle behind those categories commensurate with the size of the opportunity. But while we’re certainly pleased with the new golfers entering the marketplace, our focus is always on this core dedicated golfer who drives so much of our business and it aligns so well with our product lines. So that’s how we’ve always approached it. It works well for us and we intend to stay on that path.
Operator: Our next question is from George Kelly of ROTH Capital Partners.
