Tal Hayek: Okay. So the investments that we make mostly in people, right? So all those people that we made in investments on are not a one-time investment. Those are investment to increase the capacity of the sales force, to increase the capacity of the tech people building the product, of the product people. So it really was all around. And don’t forget on the executive side, we’ve done a lot of work as well in order to get us ready for the next phase of growth. So those are things that will stay with us from an expense point of view. Again, Daniel, this is a choice that we can make and unmake at any time, but we don’t see us unmaking that choice because we’re seeing the results from all those investments. And the main thing for us is we’re seeing the addition of the self-serve clients month-over-month.
And that creates a component effect on the revenue where you have your existing clients and you add new clients to it. So every month we’re seeing the revenue and the number of clients on the system grow. So this is really what we’re focusing on. So when in the past, we used to focus on different things, today we really, really focus on the pipeline of self-serve. And then, on the conversion to demos, the conversion from demo to sign contract, and then to activation. So that has been our focus and we’re starting to bring it down to science. We still have very short time data, but it’s looking good so far and making adjustments to it all the time.
Daniel Rosenberg: Thanks for that. And then on the sales pipeline of the self-serve customers, could you characterize in terms of any trends you’re seeing on size or spend, are you able to target a different type of customer versus what you had done in the past? And then I’ll pass the line. Thanks.
Tal Hayek: Yes. So our main target market is the medium advertisers and medium agencies. That’s what we get the most amount of business form. But at the same time, we are getting a lot of interest from the bigger entities out there. And we are working on those as well. But the majority of it is on the mid-size. Remember also simplifies the whole process. So sometimes people that would never access programmatic because it’s so complicated, now it gives them the ability to do it. So it opens up a big market for us as well.
Daniel Rosenberg: Thanks for that and congrats on the quarter.
Tal Hayek: Nice to see you. Nice to see you back in the office.
Operator: Thank you, Daniel. I will give a minute to see if there are any other questions from our analyst. It would seem that we have no more questions. Tal, I will hand it back over to you for any final remarks.
Tal Hayek: Thank you. Thank you. So again, I’d like to thank our investors. Without our partners, we would not be where we are today. So big thank you to all our partners, to the Acuity family for delivering a record quarter and for doing all those hard movements to move us into the self-serve world and that’s it for today. Thank you.
Elliot Muchnik: Thank you very much.
Operator: This concludes our Q4 2022 and full-year results. You may now disconnect.