Blackberry Music App: A New App For Research In Motion Devices – An Emerging Market Favorite?

Blackberry Music App: There has been a lot of talk lately about new music services reaching the public in the near future, including those from Apple and Twitter. Now, it is being reported that there is a new music service app available for Research In Motion Ltd (NASDAQ:BBRY) devices.

Here is an excerpt from a News24.com piece, explaining the basics of the app:

“The new BlackBerry Simfy Africa app is part of a roll-out of entirely fresh apps for the three major platforms in South Africa’s smartphone market: iOS, Android, and BlackBerry.”

As you can see, this app is going to target the South African market as opposed to those that are more developed. In addition to the app being available on Research In Motion Ltd (NASDAQ:BBRY) devices, it appears that Simfy is going to target both Apple and Android devices as well.

Davin Mole, CEO of eXactmobile, added the following:

“The all new apps are a giant step forward, featuring fresh design and improved usability and stability as they were re-written from scratch.”

It will be interesting to see how this app performs, being that it is a music service, which is very popular at this time, but not targeted towards users in major markets. Will this be enough to give the app a big boost in South African market? Only time will tell.

Image: Research In Motion Ltd (NASDAQ:BBRY)

Mole added the following, regarding the local market:

“We have a unique domination in the South African smartphone market by BB users and so this app was developed for the specific challenges of our environment – chief among them signal quality and the high cost of data.  The new BB app feels like a high-powered smartphone app, and offers ‘touch and type’ recognition.”

As you can see, the company is confident that its new app will perform well in the months to come.

The article goes on to add that roughly 70 percent of smartphone users in this country prefer Research In Motion Ltd (NASDAQ:BBRY) BlackBerry devices over the competition. For this reason, it only makes sense to focus app development on this company.

Lynette Hundermark, head of Product Strategy at Prezence Digital, the company that developed the app, added the following:

“This will be a feature rich, highly engaging app that provides the same user experience found on Android and iOS devices. In keeping with Prezence Digital’s philosophy, and with BlackBerry the dominant device in South Africa, it’s imperative for brands to deliver world-class iPhone & Android rivalling apps in order to mobilise the masses.”

This could be a nice boost for Research In Motion Ltd (NASDAQ:BBRY) BlackBerry as the once dominant smartphone company continues to struggle in other markets throughout the world.

Check back here for more updates on Blackberry Music App.

DISCLOSURE: I have no positions in any stock mentioned.

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