A Do-It-Yourself (DIY) Valuation of Tesla Inc (TSLA): Of Investment Regrets and Disagreements!

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For some of you, the fact that there is a value here that justifies whatever your Tesla status is right now (long, short or just watching) should not be the end of your analysis. Each of these stories may be possible, but the tests you have to run, and I will prejudge your conclusions, is whether they are plausible. With each story, there are key questions that need answering:
 
– With the big auto stories, the key question will be whether Tesla can climb to the very top of the heap in terms of revenues, generally reserved for mass market companies, while earning operating margins that are usually reserved for smaller luxury auto companies?
 
– With the techy auto stories, the key question becomes whether a company that derives the bulk of its revenues from selling cars be profitable and reinvest like a tech company?
 
– With the FAANGy stories, the investment question becomes whether you should up front for a company on the expectation that it will be an exceptional company. It very well might make it to the top of the heap, but if it does not, you are set up for disappointment.
 
– With the MYB story, you are approaching the most dangerous place in valuation, where you pick and choose each assumption, without considering the ones you have already made. Put simply, is it even possible to build a company that generates revenues like Toyota, earns margins like Microsoft and invests more efficiently than any manufacturing company in history has ever done, while still preserving the low cost of capital of an auto company?

Conclusion
In the week since I sold Tesla at $640, the stock has gone on a wild ride, rising above $900 in two trading days. Not surprisingly, quite a few of you have asked me whether I have any regrets about selling too early. You may not believe me, but I don’t. I made my decision to buy, based on my story and valuation for Tesla Inc (NASDAQ: TSLA), and my decision to sell, for the same reason, because I am an investor who believes in value, and acting on it. If I abandon that philosophy to play the momentum game, a game that I am not good at and don’t really play well, I may make a bit more money, but at what cost? On a different note, I have to confess that one reason that I write about Tesla reluctantly is the vitriol that seems to be part of any discussion of the stock.
In a world where we face unbridgeable divides on politics, religion and culture, do we need to add investing to the mix? If you stayed with your Tesla investment, I wish you the best, and I hope that you are holding on for the right reasons, either because you believe that its value is much higher or because you are playing the pricing game. If you sold short and lost money, I get no joy out of your losses and no inclination to do a celebratory dance. For the moment, you may have lost, but having watched this stock for as long as I have, that can change in a minute. As far as I am concerned, Tesla is a fascinating company, but it is just an investment, not a matter of life or death, and definitely not worth losing sleep, and friends, over.
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Spreadsheet

1. A Do-it-Yourself Valuation of Tesla

Disclosure: None

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