In today’s world where companies are buried in information, enterprise content management (ECM) systems are seen as a must for serious businesses. These systems help enterprises control their content, boosting their effectiveness and productivity. One of the companies that sells ECM systems is Open Text Corporation (USA) (NASDAQ:OTEX). Its stock is up 25% year-to-date, with most of the gains built in the last month. Will this momentum continue?
Open Text Corporation (USA) (NASDAQ:OTEX) is recognized as one of the ECM leaders in Gartner Magic Quadrant. Its flagship Open Text ECM competes with Oracle Corporation (NASDAQ:ORCL)’s WebCenter Content, International Business Machines Corp. (NYSE:IBM)’s ECM and EMC Corporation (NYSE:EMC)’s Content Management. Open Text shares have outperformed its competitors’ shares this year. Oracle Corporation (NASDAQ:ORCL) is up 3% year-to-date, International Business Machines Corp. (NYSE:IBM) is up 10% and EMC is down 2%.
ECM growth
ECM systems operate in an interesting market because the amount of content generated by businesses is growing exponentially. The ECM market is projected to grow from $5.1 billion in 2013 to $9.3 billion in 2017, an 82% growth. The companies that manage to establish themselves on this market will be in a good position to profit from this trend.
What is expected from an EMC Corporation (NYSE:EMC) system? First of all, a major requirement is document management and image processing. Image processing is necessary for capturing and managing images of paper documents since in today’s digital world, paper documents still play a significant role. Unfortunately, they are not searchable and cannot be used for fast decisions until digitalized. Web content management is also expected from ECM systems, and social content management as well. The companies that deliver the most comprehensive and easy-to-use systems will thrive while others would run into trouble.
Market landscape
Total revenue for Open Text Corporation (USA) (NASDAQ:OTEX) grew 16% year-over-year in the company’s most recent quarter. One of the main sources for growth continues to be a partnership with SAP AG (ADR) (NYSE:SAP). Open Text Corporation (USA) (NASDAQ:OTEX) has a resell partner agreement with SAP AG (ADR) (NYSE:SAP), providing an extensive sales channel for the company.
Open Text Corporation (USA) (NASDAQ:OTEX) provides products that are relatively easy to implement and which can interact with the products of other vendors, which is clearly a competitive advantage. EMC systems are weaker on this front. EMC Corporation (NYSE:EMC)’s flagship product, Documentum, is thought to be more complex than its competitors’ solutions. Oracle Corporation (NASDAQ:ORCL) has a strong position with its wide ecosystem of enterprise solutions, and the same thing could be said about International Business Machines Corp. (NYSE:IBM). These two gigantic companies have a wide range of products and a large customer base, allowing them to enjoy the benefits of selling ECM systems to existing customers of their other solutions.
