8 Reasons Why Apple Inc. (AAPL) Is Doomed

2. Sales Spikes Only Around Product Launches

We are continuing our list of reasons why Apple is doomed with the reason number 2 – a report from Kantar World Panel shows that the new iPhone 7 and 7 Plus models made an immediate impact on Apple’s sales, becoming the best-selling smartphones in September. Of course, this was to be expected, since the Apple brand has such a strong fanbase. There’s also the fact that the iPhone 6S got a lower price once the new models hit the market, making them more accessible for those seeking to own an iPhone, but who aren’t willing or able to actually pay the full price.

With iPhones and all other Apple products, in fact, we see a spike in sales only in the immediate months following the launch, only for them to just sail through the rest of the year with little changes. This is an issue for Apple, mainly because other competitors have these spikes all throughout the year because they launch more products. Apple’s desire to be the only ones creating devices working with their operating system has limited the company’s success quite a bit. While there are similarities between iOS and Android, there are just as many differences, since Android is a universe of its own, while Apple’s products are more of a closed-off planet by comparison. These are different business models, but they’re affecting Apple’s end results. And now, let’s see the number one in our list of reasons why Apple is doomed.

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