8 Best Personal Finance Apps: Opportunity or Threat For Asset Management Companies?

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Wealthfront

Next on our list of best personal finance apps is Wealthfront that is an app that helps users build a diversified investment portfolio. The team behind the app uses the Modern Portfolio Theory in order to allocate your money across various low cost ETFs from different asset classes based on the client’s risk aversion. The app also helps users lower their taxes. The automation of processes also allows the company to charge smaller fees to clients than traditional brokerages. The company has over $5 billion in assets under management.

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