7 Cheap Software Stocks to Invest In

5. DoubleVerify (NYSE:DV)  

Forward P/E Ratio as of October 3: 19.46  

Upside Potential: 47.73%

Number of Hedge Fund Holders: 20

DoubleVerify (NYSE:DV) specializes in digital media measurement and analytics software. The company ensures that ads are delivered in brand-safe environments, are viewable, and are free from fraud. DoubleVerify’s (NYSE:DV) services are highly sought after by advertisers and media platforms looking to optimize their ad spend and ensure transparency in digital advertising.

On September 6, DoubleVerify announced the rollout of its Inflammatory Politics and News (IPN) category on Meta. This expansion enables advertisers to independently authenticate campaign quality against controversial news and political topics, allowing them to choose the level of protection that best fits their brand requirements. The IPN category is based on a clearly defined policy that sets out which types of content should be classified accordingly, such as the communication of unreliable or unsubstantiated information on issues of societal importance.

This category release is powered by DoubleVerify’s (NYSE:DV) Universal Content Intelligence division and is particularly timely, given the upcoming election year and the surge in challenging political topics. By leveraging DoubleVerify’s new AI-powered category, advertisers can protect their brand equity and evaluate the suitability of Meta based on their specific marketing objectives.

DoubleVerify (NYSE:DV) recently partnered with Hakuhodo DY Media Partners, a leading Japanese advertising agency, to deliver results for advertisers while ensuring brand safety and quality. By integrating DoubleVerify’s (NYSE:DV) AI-driven technology with Hakuhodo’s Advertising as a Service (AaaS) model, the companies aim to offer a powerful solution that ensures improved ad quality through AI technology and enables advertisers to deliver ads effectively and securely by optimizing advertising effectiveness and minimizing the risk of brand damage.