In this article, we will take a look at the 7 best marketing stocks to buy according to hedge funds.
Artificial intelligence has seeped into nearly every industry. AI in marketing is not a new concept and has been here for a while, however, it is constantly evolving and innovating. AI in marketing not only covers planning, execution, and optimization, but now it also possesses strong generative capabilities. Marketing managers are now more focused on developing comprehensive AI marketing strategies rather than traditional marketing plans.
Some of the Most Revolutionary AI Marketing Companies
Albert AI by Zoomd, Cognitiv, and Singulate are some of the most innovative AI marketing companies. These companies have technological prowess and marketing expertise that meet even the smallest needs of marketers and advertisers. Let’s take a look at their offerings.
Albert AI by Zoomd is one of the most revolutionary AI marketing companies. The marketing company is one of the few completely autonomous platforms that is self-optimizing, holistic, agile, and speedy. The platform can create plans or ads, group keywords, build campaigns, group ads, identify customers, budget, schedule, create bids, develop detailed reports, and deliver crucial insights. Most companies plan and execute manually, and let AI take care of measurement and campaign execution. Albert AI, on the other hand, takes care of everything from planning to execution and measurement.
Cognitiv is another artificial intelligence marketing company that specializes in adaptive algorithmic advertising. Its products include its demand-side platform (DSP), Curation solution, and Context GPT. DSP is an AI platform that provides custom deep learning algorithms, cross-device graphs, deep learning CTV, dynamic user profiles, advanced understanding of context, and business outcome-focused KPIs. Its Curation solution is focused on eliminating static lookalike audiences and Context GPT, on the other hand, allows users to develop custom prompts relevant to their brand and is designed to offer real-time contextual insights for advertising.
Singulate is a prominent generative AI platform used by more than 850 marketers. The company strives to solve a major problem concerning the marketing industry. Marketers tend to own large amounts of data but fail to understand what to do with it. Singulate bridges the gap allowing marketers to segment audiences and personalize content at scale. Marketing messages crafted by Singulate receive a 5x to 10x increase in response rates. On October 8, the company announced that it had raised $2.3 million in a pre-seed round of funding from angel investors and venture capitalists.
While startups are emerging as revolutionary names in marketing, some companies have a historic standing, putting them ahead of others. With that let’s take a look at the 7 best marketing stocks to buy according to hedge funds.
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Our Methodology
For this article, we sifted through ETFs, the Yahoo Finance stock screener, the Finviz stock screener, our rankings, and similar rankings on the internet. We then examined the hedge fund sentiment as of Q2 2024 for each stock and picked the most popular ones. The best marketing stocks to buy according to hedge funds are in ascending order of the number of hedge fund holders, as of Q2 2024.
Why are we interested in the stocks that hedge funds pile into? The reason is simple: our research has shown that we can outperform the market by imitating the top stock picks of the best hedge funds. Our quarterly newsletter’s strategy selects 14 small-cap and large-cap stocks every quarter and has returned 275% since May 2014, beating its benchmark by 150 percentage points (see more details here).
7 Best Marketing Stocks to Buy According to Hedge Funds
7. Lamar Advertising Company (NASDAQ:LAMR)
Number of Hedge Fund Holders: 26
Lamar Advertising Company (NASDAQ:LAMR) is one of the best marketing stocks to buy according to hedge funds. The outdoor advertising company has over 200 offices in the United States. The company’s portfolio of outdoor advertising products includes print and digital billboards, airport displays, transit signs, and highway signs.
The company is one of the largest outdoor advertising companies in the world and we say that because it has 363,000 displays across North America. Lamar Advertising Company (NASDAQ:LAMR) has a unique style that does not hamper creativity. Its magnificent display of 4,800 digital billboards and hand-painted murals across the United States is proof of that.
Lamar Advertising Company (NASDAQ:LAMR) has a strong customer base and its financial results reflect that. In the second quarter of 2024, the company generated revenue worth $565.3 million, up by 4.5%, and net income worth $137.6 million. For the first half of 2024, revenue was $1.06 billion, and net income was $216.1 million. The company has consistent financial performance, contributing to its ranking on our list.
Lamar Advertising Company (NASDAQ:LAMR) was founded in 1902 and is also a dividend payer that has grown its dividend for three years. Overall, LAMR has strong fundamentals, setting it apart from its competitors.